Wow, television seems to have finally discovered craft beer. For the second time this week, beer will be featured on a major network, this time on the Conan O’Brien Show. Tomorrow night, April 5, (check your local listings for the time) at 12:35 a.m. here in the Bay Area. For most people that will be on KNTV Channel 11, though for most cable subscribers here it’s shown on channel 3.

From the press release from Tomme Arthur of Port Brewing:

Beer drinking insomniacs of the world to unite.

April 5th, 2006 Michael Jackson, the foremost authority on beer in the world, will be appearing on The Conan O’Brien Show (12:35 pst). Michael will be promoting his latest book on Belgian Beers. As part of his appearance on the show, he will be promoting his Rare Beer Club. As Pizza Port and now Port Brewing have been partnered with Michael and the Beverage Bistro (club distribution network) for the last three years, we have been asked by them to provide a beer for the show.

Port Brewing Co. recently shipped several bottles for the show. Many of you know that Port Brewing Co. will be producing a line of beers under The Lost Abbey brand name. The first of these beers to be released will be called Avant Garde. The beer is also scheduled as the May Rare Beer Club shipment of the month. Look for Avant Garde to be one of the beers that Michael pour on Wednesday night.

We will be releasing this beer from Port Brewing in May to coincide with the release of 150 cases to the membership of the Beverage Bistro Rare Beer Club. The new brewery project is up and running and we hope things continue to go well as we kick off our draft beer sales in the next weeks. Our Sharkbite Red bottles are now available in Southern California thanks to our good friends at Stone Distributing Co.

Here’s to late TV and another reason to have a beer.