On the Today Show on NBC this morning, there was a short segment on pairing food with beer and wine, featuring Sam Calagione, from Dogfish Head Brewery, and Marnie Old, his co-author, of the new book by both of them, He Said Beer, She Said Wine. It felt a little rushed, but they did manage to taste the two hosts, Kathie Lee Gifford and Hoda Kotb, on a cheese and some chocolate with both beer and wine. The beer Sam paired with a Gruyere was New Belgium’s Mothership Wit and with the dark chocolate, his own World Wide Stout (aged for five years). This was great exposure for craft beer and food and beer, specifically. The Today Show is about as mainstream as one could ask for.