Our 52nd Session takes thing down a notch, and it is a bit easier than last month’s. At least you don’t have to go out and buy anything, although you may want to after reading about everybody else’s collections of breweriana. Our host, Brian Stechschulte, of All Over Beer , has chosen the topic Beer Collectibles & Breweriana, which he explains as:
As host of Session #52, I’ve decided not to focus on the substance of beer, but the material that plays a supporting role. Bottles, coasters, cans, labels, ads, tap handles, church keys, hats, t-shirts, tip trays, glassware and signs have been collected by fanatics ever since beer has been sold. These objects constitute the world of breweriana, a term that surfaced in 1972 to define any item displaying a brewery or brand name. The majority of highly prized objects are from the pre-prohibition era, but ephemera from every period in brewing history, including craft beer, finds a home with each beer drinking generation.
So what old or new beer related items do you collect and why? It’s that simple. This is your opportunity to share the treasured objects your wife or husband won’t let you display on the fireplace mantle. You don’t need to be a major collector like this guy to participate. In my mind, just a few items constitute a collection. Maybe you have mementos from a beer epiphany or road trips? You can focus on a whole collection or tell the story behind a single item.
So open your closets, your cabinets and cupboards; wherever you keep the tchotchkes, logowear and beer “collectibles” that have piled up in your home since falling in love with beer. You know you have them. Don’t pretend otherwise. It will be good therapy to get your obsessions out in the open, and Brian has offered us the perfect opportunity to lie on his virtual couch and unload your breweriana for the next Session on Friday, June 3.
P.S.: Don’t forget about Session #51.5, part two of the Great Online Beer & Cheese-Off, taking place on May 20.