Our next Session is fast approaching, ten days away to be exact. This month’s host will be Carla Companion, better know as The Beer Babe. Her topic is The New Kids, by which she means the many, many new breweries that have started up in the last couple of years.
Here’s how she explains it:
Picture yourself starting school, on a cool, crisp September day. Only, you’re not as excited as you usually are because you’re starting at a new school. No one knows who you are, groups of friends are already established, and you have nightmares about getting lost in the hallways trying to find your next class. How will you ever fit in?…
In some ways, there may be a beer-world parallel to this experience: new craft breweries joining an established beer community, or even tougher, breaking into a non-craft beer town.
With the astounding growth of the number of craft breweries this year, chances are there’s a new one in development, or has just started out in your area. My challenge to you is to seek out a new brewery and think about ways in which they could be welcomed into the existing beer community. How does their beer compare to the craft beer scene in your area? Are they doing anything in a new/exciting way? What advice, as a beer consumer, would you give to these new breweries?
Take this opportunity to say hello to the new neighbors in your area. Maybe its a nanobrewery that came to a festival for the first time that you vowed to “check out” later. Maybe it’s a new local beer on a shelf on the corner store that you hadn’t seen before. Dig deeper and tell us a story about the “new kids on the block.” I look forward to welcoming them to the neighborhood!
Join the welcome wagon on Friday, September 3, and tell us about your favorite new brewery.