Ouch, according to St. Louis Today, Anheuser Busch InBev has announced layoffs of 90 key people, including four vice-presidents. Some of the people let go “included workers responsible for handling every facet of the brewer’s national sales.” Though the layoffs were spread among 25 states, HQ in Missouri lost the most — 17 — and California lost 12, the second highest number by state. An inside source told the St. Louis newspaper they believe about 450 U.S. jobs will be cut over the next few months. Current President, Dave Peacock, told reporters that the cuts were designed to make ABIB “optimally organized and as efficient as possible,” as meaningless a bit of gobbledygook business-speak as I’ve heard in quite some time. Wasn’t this exactly what InBev said they would not do when they were courting the sale? But cost-cutting is classic InBev behavior, as we saw before the sale and have continued to see afterward, too. It comes as no surprise to anyone who’s been paying attention to their actions, and not their homilies, for the last several years. Now, with more cuts coming, you have a workforce that’s scared for their own jobs, not exactly the work environment anyone would enjoy. Maybe it will make some perform better, work harder, to save their livelihoods but in the end all it does is breed resentment and will likely be ABIB’s ultimate undoing, at least until the next bigger corporation swoops in and buys them.
The article in St Louis today cites an increase to 8 sales regions, and also an increased focus on Budweiser and Bud Light.
I distinctly remember 9 sales regions when I was at AB. I wonder when they cut to 5? This increase to 8 regions seems like none-news.
“Gobbledygook business-speak”, that’s great term. Let’s face it, they are slashing jobs to cut costs, nothing more, nothing less.
I still believe their “100% focus on Budweiser and Bud Light” that occured in the late 1990’s and early 2000’s contributed to the situation that allowed AB to be bought by Inbev in the first place. Gotta change with the times!
Mr. Nuts says
They’re paying down the debt used to make the purchase in the first place.
AB, despite all its marketing firepower, hasn’t been able to create a brand capable of generating sales growth. They thought they could grow Rolling Rock — but managed to turn all its existing consumers off by moving production to Newark. Nothing like trying to build a brand by stepping on its heritage.
Bean counters and MBAs can only take a business so far. Unfortunately, that mindset ran AB into a position where it could be bought in the first — and has done nothing but get worse since.
Could very well wind up like Schlitz. Huge in its day — but nothing anymore.
Serves M. Wright says
InBev has destroyed a classic American company — Anheuser-Busch, Inc. (ABI); and has left just the shell of a once proud company. Seemingly this new company is now overrun with backstabbers who appear proud as peacocks, along with their conniving “yes men”; and of course many, fear-stricken and over-worked employees. Great job, Boys from Belgium! ABI is DEAD. Long live the new “ABI” — Anything But Inbev!!