Anyone who does graphics or layout work knows exactly what pantone colors are. For the rest, “The Pantone Color Matching System is largely a standardized color reproduction system. By standardizing the colors, different manufacturers in different locations can all refer to the Pantone system to make sure colors match without direct contact with one another.” It’s not the only color system, of course, but it’s one of the most popular, especially for printing.
I’m something of a nut about color, and find the attempt to classify shades of color fascinating. So this is really cool. A graphic designer in Bilbao, Spain by the name of Txaber, created a series of beer packages using the pantone colors that correspond to the actual color of the beer inside. The simple, generic designs list simply the name of the beer, the type of beer, along with the pantone color code that matches it.
He did both cans and bottles, and can see of the beer colored packaging at Txaber’s website.