The Associated Press (AP) indicated today that “SABMiller reported a 5.3 percent drop in full-year profits.” Though confusingly, only a 4% drop in pre-tax profits is listed in the press release from SABMiller. The decline is blamed primarily on Miller’s price wars with A-B and Coors.

Reuters take on this story, in contrast, was that “SABMiller posted an 8 percent rise in annual earnings.” It’s interesting to see how the same story is framed by two different mainstream news services.