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Jay R. Brooks on Beer

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Beer In Ads #3859: Londoners Love It When It Pours

September 25, 2021 By Jay Brooks

Saturday’s ad is for “Foster’s Lager,” from 1983. This ad was made for Carlton & United, who made Foster’s Lager, although it was later part of AB-InBev but more recently was sold to Asahi. It was started by two American brothers who emigrated to Australia in 1886, and started selling it in 1889. In 1907, the Foster brothers merged with four other Melbourne breweries to created Carlton & United Breweries. The Foster’s brand barely sells in Australia, but began importing to the UK and the US in the early 1970s, and thanks to very successful advertising became a popular international brand. This one features a billboard for the UK market with an umbrella and the tagline “Londoners love it when it pours.”

Filed Under: Art & Beer, Beers Tagged With: Advertising, Australia, History, UK

Beer In Ads #3858: G’Day*

September 24, 2021 By Jay Brooks

Friday’s ad is for “Foster’s Lager,” from the late 1980s. This ad was made for Carlton & United, who made Foster’s Lager, although it was later part of AB-InBev but more recently was sold to Asahi. It was started by two American brothers who emigrated to Australia in 1886, and started selling it in 1889. In 1907, the Foster brothers merged with four other Melbourne breweries to created Carlton & United Breweries. The Foster’s brand barely sells in Australia, but began importing to the UK and the US in the early 1970s, and thanks to very successful advertising became a popular international brand. This one features actor Paul Hogan, who played Crocodile Dundee in the 1986 film, and has the headline “G’DAY*.” The asterisk leads to an explanation of Australian slang terms that may not be familiar to Americans.

This one is a smaller image but may be a little easier to read.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Australia, History

Beer In Ads #3857: Australian For Beer … Mate

September 23, 2021 By Jay Brooks

Thursday’s ad is for “Foster’s Lager,” from the late 1980s. This ad was made for Carlton & United, who made Foster’s Lager, although it was later part of AB-InBev but more recently was sold to Asahi. It was started by two American brothers who emigrated to Australia in 1886, and started selling it in 1889. In 1907, the Foster brothers merged with four other Melbourne breweries to created Carlton & United Breweries. The Foster’s brand barely sells in Australia, but began importing to the UK and the US in the early 1970s, and thanks to very successful advertising became a popular international brand. This one is a little later than the previous two ads, and actually features for a stereotypical Australian, actor Paul Hogan, who played Crocodile Dundee in the 1986 film. This one uses the tagline. “Australian for beer … mate.”

Filed Under: Art & Beer, Beers Tagged With: Advertising, Australia, History

Beer In Ads #3856: A Taste Of Australia

September 22, 2021 By Jay Brooks

Wednesday’s ad is for “Foster’s Lager,” from 1984. This ad was made for Carlton & United, who made Foster’s Lager, although it was later part of AB-InBev but more recently was sold to Asahi. It was started by two American brothers who emigrated to Australia in 1886, and started selling it in 1889. In 1907, the Foster brothers merged with four other Melbourne breweries to created Carlton & United Breweries. The Foster’s brand barely sells in Australia, but began importing to the UK and the US in the early 1970s, and thanks to very successful advertising became a popular international brand. This one features a stereotypical Australian, and although this ad was two years before Crocodile Dundee premiered that seems like the look they were going for. This one uses the tagline. “A Taste of Australia.”

Filed Under: Art & Beer, Beers Tagged With: Advertising, Australia, History

Beer In Ads #3855: The Big Beer From Down Under

September 21, 2021 By Jay Brooks

Tuesday’s ad is for “Foster’s Lager,” from 1983. This ad was made for Carlton & United, who made Foster’s Lager, although it was later part of AB-InBev but more recently was sold to Asahi. It was started by two American brothers who emigrated to Australia in 1886, and started selling it in 1889. In 1907, the Foster brothers merged with four other Melbourne breweries to created Carlton & United Breweries. The Foster’s brand barely sells in Australia, but began importing to the UK and the US in the early 1970s, and thanks to very successful advertising became a popular international brand. This one features a stereotypical Australian, and although this ad was three years before Crocodile Dundee premiered that seems like the look they were going for. This one uses the tagline. “The Taste of Australia.”

Filed Under: Art & Beer, Beers Tagged With: Advertising, Australia, History

Beer In Ads #3854: Most Nourishing Billboard

September 20, 2021 By Jay Brooks

Monday’s ad is for “Foster’s Lager,” from the 1930s. This ad was made for Carlton & United, who made Foster’s Lager, although it was later part of AB-InBev but more recently was sold to Asahi. It was started by two American brothers who emigrated to Australia in 1886, and started selling it in 1889. In 1907, the Foster brothers merged with four other Melbourne breweries to created Carlton & United Breweries. The Foster’s brand barely sells in Australia, but began importing to the UK and the US in the early 1970s, and thanks to very successful advertising became a popular international brand. This one features the billboard version of an earlier ad, Foster’s Lager with Crayfish, by artist James Northfield, showing a Crayfish on a table with Foster’s Lager.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Australia, History

Beer In Ads #3853: Aaaah! Foster’s Lager

September 19, 2021 By Jay Brooks

Sunday’s ad is for “Foster’s Lager,” from the 1970s. This ad was made for Carlton & United, who made Foster’s Lager, although it was later part of AB-InBev but more recently was sold to Asahi. It was started by two American brothers who emigrated to Australia in 1886, and started selling it in 1889. In 1907, the Foster brothers merged with four other Melbourne breweries to created Carlton & United Breweries. The Foster’s brand barely sells in Australia, but began importing to the UK and the US in the early 1970s, and thanks to very successful advertising became a popular international brand. This one features another ad with the tagline “Aaaah! Foster’s Lager.”

Filed Under: Art & Beer, Beers Tagged With: Advertising, Australia, History

Beer In Ads #3852: Aaaah! Shouldn’t Every Lager Taste This Good?

September 18, 2021 By Jay Brooks

Saturday’s ad is for “Foster’s Lager,” from the 1970s. This ad was made for Carlton & United, who made Foster’s Lager, although it was later part of AB-InBev but more recently was sold to Asahi. It was started by two American brothers who emigrated to Australia in 1886, and started selling it in 1889. In 1907, the Foster brothers merged with four other Melbourne breweries to created Carlton & United Breweries. The Foster’s brand barely sells in Australia, but began importing to the UK and the US in the early 1970s, and thanks to very successful advertising became a popular international brand. This one features a trio at what looks like it could be a backyard barbecue with the tagline “Aaaah! Foster’s Lager. Shouldn’t every lager taste this good?”

Filed Under: Art & Beer, Beers Tagged With: Advertising, Australia, History

Beer In Ads #3851: Take It Easy …

September 17, 2021 By Jay Brooks

Friday’s ad is for “Foster’s Lager,” from 1963. This ad was made for Carlton & United, who made Foster’s Lager, although it was later part of AB-InBev but more recently was sold to Asahi. It was started by two American brothers who emigrated to Australia in 1886, and started selling it in 1889. In 1907, the Foster brothers merged with four other Melbourne breweries to created Carlton & United Breweries. The Foster’s brand barely sells in Australia, but began importing to the UK and the US in the early 1970s, and thanks to very successful advertising became a popular international brand. This one features a couple at the backyard grill with some steaks and beer, advertising Foster’s King Size Cans, sold in the “handy 1-dozen carton,” though how much beer each king size can holds is curiously not disclosed.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Australia, History

Beer In Ads #3850: Foster’s, It’s Already Here

September 16, 2021 By Jay Brooks

Thursday’s ad is for “Foster’s Lager,” from 1967. This ad was made for Carlton & United, who made Foster’s Lager, although it was later part of AB-InBev but more recently was sold to Asahi. It was started by two American brothers who emigrated to Australia in 1886, and started selling it in 1889. In 1907, the Foster brothers merged with four other Melbourne breweries to created Carlton & United Breweries. The Foster’s brand barely sells in Australia, but began importing to the UK and the US in the early 1970s, and thanks to very successful advertising became a popular international brand. This one features a sailing ship from the America’s Cup and the tagline “Dame Pattie didn’t bring any Foster’s Australian Lager up from Down Under,” because, as it says just below that statement, “It’s already here.”

Filed Under: Art & Beer, Beers Tagged With: Advertising, Australia, History

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