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Beer Birthday: Nick Galton-Fenzi

October 18, 2024 By Jay Brooks

Today is the 45th birthday of Nick Galton-Fenzi (October 18, 1979- ). He is from Perth, in Western Australia, where he’s the “Innovation and Product Development Brewer at NAH Limited, Consultant Brewer at Golden Bosun Tavern and Product Developer at Carib Brewery St Kitts & Nevis LTD” though his main gig seems to be Nick’s Ale House in Perth. Over his 25 years brewing commercially, he’s worked at and/or owned 50 different places in 23 countries. I first met Nick in South Africa judging the African Beer Cup a few years ago and have subsequently run into him in various beer competitions around the world, and he’s a great international ambassador for good beer. Join me in wishing Nick a very happy birthday.

Nick and me in Colorado earlier this year for World Beer Cup judging.
Nick and me with Markus and Pete in Minnesota for World Beer Cup judging.
Out at a bar in Capetown, South Africa, with Nick in the back center.

Filed Under: Birthdays, Just For Fun Tagged With: Australia

Historic Beer Birthday: Patrick Perkins

October 10, 2024 By Jay Brooks

castlemaine-perkins
Today is the birthday of Patrick Perkins (October 10, 1838—May 17, 1901). He was born in Ireland, but emigrated as a child to Queensland, Australia, with his parents in 1854, when he was sixteen. “With his brother Thomas, he started breweries in Victoria and Queensland. In 1866, Patrick Perkins started the Perkins Brewery in Toowoomba. In 1872, he later extended his operations to Brisbane with the purchase of the City Brewery in 1872. In 1876, Patrick Perkins moved to Queensland in order to manage the Brisbane and Toowoomba breweries.” He was also heavily involved in local politics. After his death, “in 1928, the Perkins brewing company was bought by their rivals Castlemaine Brewery with new company being known as Castlemaine Perkins.”

Patrick_Perkins

This is his biography from his Wikipedia page:

Patrick Perkins, nicknamed Paddy Perkins, was a brewer and politician in colonial Queensland. He was a Member of the Queensland Legislative Assembly and, later, a Member of the Queensland Legislative Council.

Patrick Perkins was born in a humble cottage on a small farm in the village of Clonoulty near Cashel, County Tipperary, Ireland. He was the second son of Thomas Perkins, a farmer, and his wife Ellen (née Gooley). He attended the local National School.

Thomas and Ellen Perkins and their eight children (including Patrick) immigrated on the Persian, departing Southampton and arrived in Melbourne, Victoria, Australia on 9 April 1854.

Toowoomba
Toowoomba circa 1865.
In 1861, he married Mary Ellen Hickey in Victoria. They had three children born in Victoria: Thomas Hector (born 1864), Edgar Colin Francis (born 1868) and Lilly Eleanor Perkins (born 1875). They had two children born in Queensland: Patrick Harold (born 1878) and Helene Cicilia (born 1880).

Patrick Perkins was a miner and storekeeper on the diggings in Victoria in districts including Ballarat, Bendigo, Woods Point and Jamieson.

With his brother Thomas, he started breweries in Victoria and Queensland. In 1866, Patrick Perkins started the Perkins Brewery in Toowoomba. In 1872, he later extended his operations to Brisbane with the purchase of the City Brewery in 1872.

Perkins_Brewery
In 1876, Patrick Perkins moved to Queensland in order to manage the Brisbane and Toowoomba breweries.

Perkins also had interests in property and mining, including the Mount Morgan Mine and coal mining in the West Moreton area. He was considered a shrewd and successful businessman.

On 9 April 1877, Edward Wilmot Pechey, the member of the Queensland Legislative Assembly in the seat of Aubigny, resigned. On 1 May 1877, in a by-election, Perkins was elected in Aubigny, defeating Angus Mackay (the then editor of The Queenslander) by a large majority. He was elected again in Aubigny in the 1878 election and was appointed as Minister of Lands in the First McIlwraith Ministry from 21 January 1879 to 13 November 1883.

Perkins was elected again in Aubigny in the 1883 election, However, allegations about electoral fraud (including intimidation, bribery, and ballot stuffing) in the Aubigny election started to surface, resulting in a petition to the Governor of Queensland detailing numerous kind of electoral fraud and asking to declare that the Aubigny election was void and that Patrick Perkins was guilty of bribery and corruption. On 21 February 1884, the Committee of Elections and Qualifications ruled the Aubigny election was null and void and called for a by-election. Perkins had denied any involvement in the alleged electoral fraud and the Committee of Elections and Qualifications did not disqualify him from re-contesting the seat, which provoked outrage in some quarters. However, Patrick Perkins announced he would not re-contest the seat as he would be taking a trip to England. James Campbell was elected unopposed at the resulting by-election on 4 March 1884.

At the 1888 election, Perkins was elected in the seat of Cambooya on 10 May 1888, which he held until 6 May 1893.

On 23 May 1893, Perkins was appointed to Queensland Legislative Council from 23 May 1893. Being a lifetime appointment, he served until his death on 17 May 1901.

city-brewery-australia
Late in life, Perkins was in poor health and moved to Hawthorn, Melbourne. He attended the opening of the first Federal Parliament at the Royal Exhibition Building on 9 May 1901 and caught a chill which developed into bronchial pneumonia, from which he died on Friday 17 May 1901 at “Ingleborough”, Berkeley Street, Hawthorn. On Saturday 18 May 1901, his funeral was conducted at the Roman Catholic church at Glenferrie, after which he was buried in the Boroondara General Cemetery in Kew, Melbourne.

In 1928, the Perkins brewing company was bought by their rivals Castlemaine Brewery with new company being known as Castlemaine Perkins Limited.

castlemaine-perkins

The Castlemaine Perkins brewery in Brisbane (pictured above early last century) has strong links to the history of Toowoomba. Don Talbot and John Larkin outlined the story In their book Strange and Unusual Tales. Queensland’s first brewery was built in Toowoomba in 1867. By 1869, it was one of the largest breweries in the southern hemisphere. The brewery’s original and official name was the Downs Brewery, but came to be known as Perkins Brewery. Paddy Perkins was born in Tipperary, Ireland, in 1838 migrating to Australia in 1855 with his father Thomas, and brothers James and Thomas. Paddy and his family travelled the Ballarat and Bendigo goldfields. Paddy and his brother Thomas set up a merchandising store in Castlemaine, Victoria, and later held an interest in the Castlemaine Brewery in Victoria. After testing water quality in Brisbane and Ipswich, the Perkins brothers located a reliable spring in West Swamp, Toowoomba. In 1867, the brothers purchased land in Margaret St (where Grand Central is today). In December, 1869, Perkins Brewery brewed its first commercial hogshead of light ale in Queensland. At this time, the brewery was one of the largest in the Southern Hemisphere with the capacity to produce 400 hogshead (113,650 litres) of XXX (Extra Exhilarating Extract) beer per week. Paddy Perkins later purchased the City Brewery, Mary Street, Brisbane in 1872. In August, 1876, tragedy stuck the Perkins family when Thomas was killed aged 35 while riding his horse in Grandchester. Paddy continued running the breweries in Toowoomba and Brisbane which prospered and expanded up until the 1920s. Profits began to decline due to competition from the new and extremely popular XXXX Bitter Ale, a stronger beer which was bought out by Perkins’ competitor Castlemaine Brewery Brisbane. The Perkins and Co. Ltd Downs Brewery in Toowoomba and the City Brewery in Brisbane were sold to the Castlemaine Brewery in August, 1928. The company was then restructured as Castlemaine Perkins Ltd. The Downs Brewery ceased brewing in 1958 after it had operated continuously for 89 years.

Perkins_and_Company_Brewery_Toowoomba_1871
The Perkins Brewery in Toowoomba around 1871.

And this history of the Perkins Brewery is from a site focusing on the Toowoomba Region:

Queensland’s first brewery was built in Toowoomba in 1867. By 1869, it was one of the largest breweries in the southern hemisphere. The brewery’s original and official name was the Downs Brewery but came to be known as Perkins Brewery. Read about its history and how it eventually became part of Castlemaine Perkins.

Perkins BreweryPaddy Perkins was born in Tipperary, Ireland in 1838 migrating to Australia in 1855 with his father Thomas, and brothers James and Thomas. Arriving in Victoria Paddy and his family traveled the Ballarat and Bendigo goldfields.

Paddy and his brother Thomas set up a merchandising store in Castlemaine, Victoria and later held an interest in the Castlemaine Brewery in Victoria.

After testing water quality in Brisbane and Ipswich, the Perkins brothers located a reliable spring providing the quality they required in West Swamp Toowoomba. In 1867 the brothers purchased land in Margaret Street (where Grand Central is today) and contracted Mr. John Garget to construct Queensland’s first brewery.

In December 1869 Perkins Brewery brewed its first commercial hogshead of light ale in Queensland. At this time, the brewery was one of the largest in the Southern Hemisphere with the capacity to produce 400 hogshead (113,650 litres) of XXX (Extra Exhilarating Extract) beer per week.

Another product from the Perkins Brewery was Carbine Invalid Stout that was promoted for fortifying the blood and as a tonic for nursing mothers.

The Perkins brothers also founded the malting industry in Toowoomba, building a malt house in addition to their Dent Street brewery. In 1871 maltster J. G. Sims processed 14,000 bushels of barley on the floor of the Perkins’ malt house (1 bushel = 0.363 litres).

The opening of the brewery in Toowoomba saw an increase of barley growing on the Downs which led to experiments in the cultivation of hops, all of which were unsuccessful. The malting process was discontinued in the 1880s and 1890s until a duty was imposed on imported malt and processing of local barley was again encouraged.

Perkins and Co described their beer as “A good, light, drinkable and nutritious ale, having been a long-felt want in Queensland, the proprietors beg to announce that they are now prepared to supply unlimited demand with a sound and nutritious ale, such as they trust will command general favour and support.”

Paddy Perkins later purchased the City Brewery, Mary Street Brisbane in 1872.

In August 1876 tragedy stuck the Perkins family when Thomas was killed aged 35, whilst riding his horse in Grandchester. Thomas Perkins is buried at the Toowoomba & Drayton Cemetery.

Paddy continued running the breweries in Toowoomba and Brisbane which prospered and expanded up until the 1920s. Profits began to decline due to competition from the new and extremely popular XXXX Bitter Ale, a stronger beer which was bought out by Perkins’ competitor Castlemaine Brewery Brisbane. The Perkins and Co. Ltd Downs Brewery in Toowoomba and the City Brewery in Brisbane were sold to the Castlemaine Brewery in August 1928. The company was then restructured as Castlemaine Perkins Ltd.

Catlemaine_Perkins_128860

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Australia, History, Ireland

Historic Beer Birthday: Nicholas Fitzgerald

August 7, 2024 By Jay Brooks

castlemaine
Today is the birthday of Nicholas Fitzgerald (August 7, 1829-August 17, 1908). He “was an Australian politician, a member of the Victorian Legislative Council from 1864 until 1908,” and co-founded the Castlemaine Brewery, along with his brother Edward Fitzgerald.

NIcholas-Fitzgerald

Here’s his short biography from his Wikipedia page:

Born in Galway, Ireland to Francis Fitzgerald and Eleanor Joyes, Fitzgerald attended Trinity College, Dublin from 1845 until he entered King’s Inns in 1848 and Queen’s College, Galway in 1849. After travelling in Ceylon and India he moved to Victoria in 1859 and established a family brewery at Castlemaine with his brother Edward. The business had soon expanded and Fitzgerald owned property in New South Wales and Queensland. He was a member of the Victorian Legislative Council for North Western Province from 1864 to 1882 and for North Central Province 1882 to 1904, Southern Province June 1904. until his death on 17 August 1908. He also represented Victoria at the Federal Convention in Sydney in 1891 and the Colonial Conference of 1894 in Ottawa where he represented both Victoria and Tasmania. In 1863 he had married Marianne O’Shanassy, with whom he had seven sons. Fitzgerald died at St Kilda on 17 August 1908.

Side_view_of_Castlemaine_Brewery_in_Milton,_Brisbane_1901

His brother Edward started the brewery, and Nicholas emigrated to Australia in 1859 and joined him in the brewery business. By 1871 the name Castlemaine Brewery had been adopted, in 1875 the brothers opened a brewery in South Melbourne, and in 1885 the enterprise was turned into a public company. Breweries were opened right across the country and the brothers were involved in the establishment of the Castlemaine Perkins brewery in Brisbane which is home of the XXXX brand and is still brewing to this day.”

castlemain-carbine-stout

And this short history is from the Castlemaine Perkins Wikipedia page:

In 1877, brothers Nicholas Fitzgerald and Edward Fitzgerald bought the site of a failing distillery and created a brewery, which they named after an existing brewery that they owned in Castlemaine, Victoria in the Victorian goldfields. They began to brew beer there in the following year and the brewery continues production to this day. The first beverage was called XXX Sparkling Ale.

In 1866, Patrick Perkins started the Perkins Brewery in Toowoomba. In 1872, he later extended his operations to Brisbane with the purchase of the City Brewery in 1872.

The company restricted its operations entirely to brewing by 1916. XXXX was introduced with new advertising campaign in 1924 after the brewery employed German brewer, Alhois William Leitner. The advertising included a depiction of a little man wearing a suit with a smile, a wink and a boater hat. The so-called ‘Fourex Man’ soon became one of the most recognised symbols in Queensland.

In 1928 (long after the death of Patrick Perkins in 1901), the Perkins brewing company was bought by the Castlemaine Brewery with new company being known as Castlemaine Perkins Limited.

Castlemaine Perkins was acquired in 1992 by drinks conglomerate Lion Nathan.

fourex

The Castlemaine or Milton Brewery was established at Milton, Brisbane, in 1878 by Fitzgerald Quinlan & Co. The brothers Nicholas and Edward Fitzgerald had established brewing interests at Castlemaine in Victoria, and then in Adelaide, Perth, Sydney and Newcastle. In Brisbane, Quinlan Gray & Co. had taken over the interests of the Milton Distillery that was established on the site at Milton in 1870. The first brew by the new Milton Brewery was called Castlemaine XXX Sparkling Ale and was made to the same formula as the beer brewed by Castlemaine Brewery in Victoria. (Information taken from: Public Affairs Department, Castlemaine Perkins Limited, comp., History of the Castlemaine Perkins Brewery, 1877 – 1993, 1993).
This drawing of the brewery depicts some laden wagons in the street in front of the three-storey building. A worker stands alongside. The signage reads: Castlemaine Brewery, Fitzgerald, Quinlan & Co.

castlemaine-brewery-tower
The Castlemaine Brewery at Milton, Brisbane, 1879, from the State Library of Queensland.

castlemaine-xxxx-bitter-ale

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Australia, History

Beer Birthday: Peter Aldred

July 18, 2024 By Jay Brooks

federation-university
Today is the 64th birthday of Peter Aldred, who is the Senior Lecturer and Program Coordinator of the Brewing Program at the Federation University. I first met Peter when he was teaching at UC Davis for a few months in 2011, and he delivered some AIBA awards to Moylan’s. Last year, we judged together at the AIBA awards in Melbourne, and took a trip to Ballarat, where he teaches brewing. Join me in wishing Peter a very happy birthday.

P1050401Peter at Moylan’s in Novato to present the Australian International Beer Awards Trophy to Brewmaster Denise Jones and Owner Brendan Moylan.

DSCN9552Peter (second from the left) with a number of the foreign judges during a dinner in Ballarat for the AIBA in 2014, including me in the back right.

Filed Under: Birthdays Tagged With: Australia

Historic Beer Birthday: Peter Grant Hay

July 9, 2024 By Jay Brooks

carlton-and-united
Today is the birthday of Peter Grant Hay (July 9, 1879–August 29, 1961). He “was an Australian brewer, landowner, pastoralist and thoroughbred racehorse breeder. He founded the Richmond N.S. Brewing Co. Ltd. in Melbourne Australia,” which upon his death was sold to Carlton & United Breweries. “He is responsible for both the introduction of pasteurization to Australia’s dairy industry and the introduction of the Swiss Nathan System of brewing to Australia.”

peter-grant-hay

Here’s his biography from his Wikipedia page:

Grant Hay was born in Bright, Victoria, the son of James Grant Hay, partner of Melbourne shipping firm, Coulson Hay & Co. and Catherine Margaret (née Cox), daughter of Irish distillery founder, Charles Cox. The Grant Hay’s owned hop farm estates in Bright, Victoria and the Derwent Valley in Tasmania and were the main supplier of hops to Carlton & United Breweries in Victoria.

Upon the death of his father in 1914, Grant Hay traveled to America by steamship to San Francisco on board the USS American, meeting Tooheys Brewery manager Arnold Resch. The two agreed to inspect the major American breweries of Milwaukee, including the Valentin Blatz Brewing Company, Joseph Schlitz Brewing Company, and the Miller Brewing Company and Anheuser-Busch brewing company in St Louis. Grant Hay then sailed to London to inspect the Courage Brewery plant and its hotels.

He then flew to Zurich and met with Dr Leopold Nathan, a Swiss chemist, who had invented a new brewing system. Grant Hay drove to Munich and attended Oktoberfest in the company of the Reinheitsgebot before the outbreak of war and returned to Australia.

In 1918 he married Margaret Glover, cousin of Australian landscape artist John Glover. Grant Hay was forty. They had four children, Patricia, Kathleen, Alison and Peter. The Grant Hay’s settled at Sackville Street, Kew and later moved to ‘Egoline’ at Albany Road in Toorak, Victoria. The family also owned ‘Kilby Park,’a one hundred acre dairy farm and thoroughbred racehorse stud at Kew, Victoria.

By age fifty Grant Hay was already one of Victoria’s wealthiest hop merchants when the Victorian beer wars began in 1925. Carlton & United Breweries had grown into Australia’s largest brewer and began to use monopolistic practices of lowering the cost of supply to hop growers, including Grant Hay’s ‘Kentdale’ hops from the Derwent Valley.

kentdale-invalid-stout

And this is a history of his brewery, the Richmond N.S. Brewing Co.:

The Kentdale Hop Estate was one of the finest properties in Tasmania. It was located fifty kilometres from Hobart and harvested thirty hectares of finest-quality hops. In 1927 a business disagreement took place between Grant Hay and Carlton & United Breweries over the price and quantity of hops, causing Carlton to cancel its contract with Kentdale.

Resentful of Carlton’s unfair business practices, Grant Hay proceeded to off-load his hops successfully to Carlton’s interstate rival, Tooheys. He then summoned a meeting of his hop estate managers from Bright in Victoria and the Derwent Valley in Tasmania for a meeting at Coulson Hay & Co. headquarters in Melbourne to establish his own brewery.

On 4 April 1927, Grant Hay wired a cable to Dr Nathan Leopold in Zurich, Switzerland for the order of the first Swiss Nathan Brewing System to be shipped to Melbourne and to be accompanied by Master Swiss Brewer, Heinrich Walter Haenggi of Zurich. Over the course of three months, Grant Hay proceeded to buy up five industrial sites adjoning his Church Street property. He then ordered a consignment of three thousand units of purified gin to be shipped from British Army headquarters in Lahore and resold the rebottled gin to American bootleggers in prohibition controlled Chicago, netting Coulson Hay & Co. a million pounds. The deal set Grant Hay up for life, and bankrolled the construction of the brewery.

On 13 August 1927, Grant Hay’s application for permit to build a brewery on the site at Church Street Richmond was approved by the Richmond City Council. Grant Hay then hired contractors to excavate the site in preparation of the brewery’s construction, when the excavation was delayed, Grant Hay proceeded to dynamite the site himself using three tonnes of dynamite.

On the morning of 23 August 1927, the sound of percussion could be heard as far away as Brighton, and was said to have woken the Mayor of Melbourne from his sleep. When nearby Richmond residents objected, Grant Hay sued the residents and offered to buy their homes. Eventually, council sided with the residents and sought an injunction against Grant Hay to the detonation, but Grant Hay won on appeal and continued unabated.

Mr Grant Hay retained Brigadier Sir Eugene Gorman KBE, MC, QC as his full time barrister and confidant. Litigous by nature, Grant Hay later sued the Camberwell City Council on its liquor licensing trading laws on appeal before the Privy Council, UK. Mr Gorman’s rooms in the Equity Chambers building on Melbourne’s Bourke Street are named Gorman Chambers in his honour.

On 24 October 1927, Heinrich Walter Haenggi and his wife arrived at Port Melbourne aboard the SS Modolva bringing with them the single largest steel works consignment for disembarkation. Three transports were used to unload and deliver the Swiss brewing plant machinery and equipment to Church Street. Mr Grant Hay drove the Haenggi’s to their hotel in his new 1927 Packard Roadster and held a dinner in honour of their arrival at his home.

By Easter of 1928, the construction of the Richmond Brewery was completed and a toast was held on the assembly line by Mrs Grant Hay and included two hundred guests, from growers, hoteliers and workers. The brewery began its first run of Richmond Lager and Bitter Beer on 24 April 1928 with 88 dozen bottles of output per week which continued to grow to 200 dozen bottles of output per week by 1929. The quality of the beer, and the fact that it had been produced free of any combine commended the beverage to the public’s taste. With his own hop supplies, Grant Hay had lowered his costs of production and unit costs considerably. He then followed Courage Brewery’s example by purchasing his own pubs and hotel outlets across Australia, exclusively serving Richmond beer.

The Richmond Brewery was a remarkable success. By 1940 shipments of Richmond Lager were eagerly consumed in Melbourne, Perth, Sydney, Brisbane and Adelaide. By 1950 annual tunrover revenues in the Richmond Brewery had grown to almost three million pounds. Exports to India and Brazil soon followed, with the bottle labels Richmond Pilsener, Lager Bitter and Stout all sporting the illustrated Tiger’s head logo, designed by Mrs Grant Hay.

During World War II, Grant Hay negotiated the supply of Richmond Beer to Australian troops in North Africa and American troops stationed at Sandown Racecourse, which he owned. He also purchased land on Flinders Island in Tasmania where he stood Fourth Hand, winner of the 1927 Irish 2,000 Guineas and bred champion Australian racehorse Counsel, winner of the 1944 Caulfield Cup and champion American racehorse, Warra Nymph at Del Mar. Grant Hay also owned the seventy-two foot ketch, “Jane Moorhead” which was used by General Douglas MacArthur for the Allied troop landings in the Pacific.

By 1960 the brewery continued to prosper controlling sixteen per cent of Victorian beer sales and eight per cent of Australian beer sales nationally. Mr Grant Hay’s health was however deteriorating and no succession plan was put in place, despite his only surviving son. A charismatic autocrat and fierce business competitor, Mr Grant Hay would not allow the company to be controlled by anyone but himself. He refused to publicly list the company and repeatedly rejected merger offers from Courage Brewery and Carlton & United Breweries.

Upon his death in 1961, Mrs Grant Hay negotiated the sale of the Richmond Brewery between bidders Courage Brewery, Asahi Breweries and Carlton & United Breweries, accepting a final offer to purchase the brewery from Carlton & United Breweries on January 26, 1962.

Richmond-Special-Lager-Labels-Richmond-NS-Brewing-Co-Pty

Richmond-Special-Bitter

Here’s another history of Hay’s brewery from the Nathan Institute:

richmond-ns-brewing

richon-non-pasteurized
This must have been interesting….

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Australia, History

Beer In Ads #3864: Foster’s Kangaroo Pouch

September 30, 2021 By Jay Brooks

Thursday’s ad is for “Foster’s Lager,” from 2002. This ad was made for Carlton & United, who made Foster’s Lager, although it was later part of AB-InBev but more recently was sold to Asahi. It was started by two American brothers who emigrated to Australia in 1886, and started selling it in 1889. In 1907, the Foster brothers merged with four other Melbourne breweries to created Carlton & United Breweries. The Foster’s brand barely sells in Australia, but began importing to the UK and the US in the early 1970s, and thanks to very successful advertising became a popular international brand. This one features a bottle of Foster’s with a pouch, and inside the pouch, naturally, is that most quintessential of Australian animals, the kangaroo.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Australia, History

Beer In Ads #3863: Our Message From Down Under

September 29, 2021 By Jay Brooks

Wednesday’s ad is for “Foster’s Lager,” from 1984. This ad was made for Carlton & United, who made Foster’s Lager, although it was later part of AB-InBev but more recently was sold to Asahi. It was started by two American brothers who emigrated to Australia in 1886, and started selling it in 1889. In 1907, the Foster brothers merged with four other Melbourne breweries to created Carlton & United Breweries. The Foster’s brand barely sells in Australia, but began importing to the UK and the US in the early 1970s, and thanks to very successful advertising became a popular international brand. This one features a cartoon ad which I believe is from around the time of the Olympics the last time they were in Los Angeles, which was 1984.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Australia, History

Beer In Ads #3862: Men At Work

September 28, 2021 By Jay Brooks

Tuesday’s ad is for “Foster’s Lager,” from 1983. This ad was made for Carlton & United, who made Foster’s Lager, although it was later part of AB-InBev but more recently was sold to Asahi. It was started by two American brothers who emigrated to Australia in 1886, and started selling it in 1889. In 1907, the Foster brothers merged with four other Melbourne breweries to created Carlton & United Breweries. The Foster’s brand barely sells in Australia, but began importing to the UK and the US in the early 1970s, and thanks to very successful advertising became a popular international brand. This one features the Australian rock band Men at Work, best known for their hits “Down Under” and “Who Can It Be Now?”

Filed Under: Art & Beer, Beers Tagged With: Advertising, Australia, History, Music

Beer In Ads #3861: Australian For Male Bonding

September 27, 2021 By Jay Brooks

Monday’s ad is for “Foster’s Lager,” from 1994, I believe. This ad was made for Carlton & United, who made Foster’s Lager, although it was later part of AB-InBev but more recently was sold to Asahi. It was started by two American brothers who emigrated to Australia in 1886, and started selling it in 1889. In 1907, the Foster brothers merged with four other Melbourne breweries to created Carlton & United Breweries. The Foster’s brand barely sells in Australia, but began importing to the UK and the US in the early 1970s, and thanks to very successful advertising became a popular international brand. This one features a Rugby scrum and the tagline: “Australian for Male Bonding” and an oil can of Foster’s and the tagline: “Australian for Beer.”

Filed Under: Art & Beer, Beers Tagged With: Advertising, Australia, History

Beer In Ads #3860: Foster’s Boomerang

September 26, 2021 By Jay Brooks

Sunday’s ad is for “Foster’s Lager,” from the 1950s, I believe. This ad was made for Carlton & United, who made Foster’s Lager, although it was later part of AB-InBev but more recently was sold to Asahi. It was started by two American brothers who emigrated to Australia in 1886, and started selling it in 1889. In 1907, the Foster brothers merged with four other Melbourne breweries to created Carlton & United Breweries. The Foster’s brand barely sells in Australia, but began importing to the UK and the US in the early 1970s, and thanks to very successful advertising became a popular international brand. This one features a blue tray for “Foster’s Lager” and the tagline “Australia’s National Beer.”

Filed Under: Art & Beer, Beers Tagged With: Advertising, Australia, History

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