With the announcement that Yuengling Brewery is buying their fourth brewery to continue to expand their market, the Wall Street Journal today has a nice overview of the company’s plans for the future. Check out After 181 Years, Local Beer Stops Playing Hard to Get.
Thanks for the link. I have been dying for Yuengling to come to Indiana, so any new relevant information on their expansion is appreciated.
I know they’re being careful — but be careful! Stroh’s did a nice job of sinking itself after buying Schlitz.
Two completely different types of acquisitions to be sure. Just don’t want one of the smaller fry to get lost in a few years.
Mr. Nuts makes a good point in his 2nd paragraph – the key to survival is to expand slowly, & first into places where there’s a presumed demand (e.g., in the northern states btwn the Ohio & Mississippi Rivers). They’ll have a tough road on the West Coast unless they achieve “cult status”.
For sure, Yuengling is better than Bud/Miller/Coors – when I can’t get a decent “craft brew” [I don’t drink Stella/Blue Moon/”light” brew/any Sam Adams (I despise Koch’s twittily pretentious ads & refuse to buy it)] in a sports bar/restaurant when I visit the East Coast, Yuengling is my fall-back. Their “Half & Half” (lager & porter) is a good session brew (some bars have it on draft; it’s hard to find bottled). Singly, Yuengling porter & lager are quite drinkable & comparably priced to the macros.