Monday’s ad is for Pabst, from 1954, part of their “What’ll You Have” series. The ad features a glass of Pabst paired with “Chicken in the Basket.” That’s some shiny-looking chicken. One interesting thing about the ad copy is I’m used to beer being “paired” with food, but here they say this. “Teamed with any food, distinctive Pabst Blue Ribbon makes meal-time an extra pleasure.” That’s an interesting way of putting it. One’s not paired with the other, but instead the two teamed up together.
Here’s a great infographic about the Health Benefits of Moderate Consumption entitled Beer You’re in the Clear. It was produced a few years ago by the design firm Belancio, and highlights many of the benefit of the moderate consumption of beer, something the anti-alcohol folks continue to decry and deny. They’ve also made a limited edition with, in my opinion, better contrast, making it easier to read.
You can see a larger, easier-to-read, version at Belancio and an even larger one at Fast Company.
Today is Harry Schuhmacher’s 44th birthday. Harry covers the business side of beer news at his wonderful Beer Business Daily. Our paths cross only occasionally, but I had the pleasure of getting to know Harry better during a press junket to Bavaria a few years ago, and he’s one of the warmest, thoughtful and funniest people I’ve met. And he’s a beertard, too. You can also read his occasional personal ramblings at Thanks For Drinking Beer. Join me in wishing Harry a very happy birthday.
With fellow beer writer Horst Dornbusch in Bamberg.
Harry and me enjoying a meal in the Hallertau region of Bavaria.
