Jay R. Brooks on Beer
Monday’s ad is for Pabst, from 1954, part of their “What’ll You Have” series. The ad features a glass of Pabst paired with “Chicken in the Basket.” That’s some shiny-looking chicken. One interesting thing about the ad copy is I’m used to beer being “paired” with food, but here they say this. “Teamed with any food, distinctive Pabst Blue Ribbon makes meal-time an extra pleasure.” That’s an interesting way of putting it. One’s not paired with the other, but instead the two teamed up together.
Here’s a great infographic about the Health Benefits of Moderate Consumption entitled Beer You’re in the Clear. It was produced a few years ago by the design firm Belancio, and highlights many of the benefit of the moderate consumption of beer, something the anti-alcohol folks continue to decry and deny. They’ve also made a limited edition with, in my opinion, better contrast, making it easier to read.
You can see a larger, easier-to-read, version at Belancio and an even larger one at Fast Company.
