Beer In Ads #877: The Goodness Of Malt Goes Far Beyond Delicious Flavor


Wednesday’s ad is for the Barley and Malt Institute, from 1959. This is the third ad I have from the now defunct trade group for barley growers. In this one a man is being delivered actual beer while watching beer on television. How meta. I love the expression on his face. According to the ad, “The goodness of Malt goes far beyond delicious flavor.” Beyond “Fun Flavor,” “malt renews your energy” and also has “important B-complex vitamins.”

goodness-of-malt-1959-tv

Glassware By Beer Style

pint-glass-empty
Today’s infographic is a poster of the most common glassware for beer, with a list of styles below each glass that whoever created the poster believes would work best with each one. I’m not sure I agree with every choice, but at least some styles are listed with multiple glassware. That suggests that none of this is written in stone, which we all know, of course.

glassware-by-style
Click here to see the poster full size.

Beer Birthday: Robert “Mac” MacTarnahan

portland-brewing
Today is Robert “Mac” MacTarnahan’s birthday, one of Oregon’s most famous athletes. Mac would have been 98 today, but unfortunately he passed away in 2004. He was one of the original investors in Portland Brewing Co., which was later named MacTarnahan’s Brewing in Mac’s honor. I met Mac twice, once in Portland at an event at the brewery, and once he visited me in California when I was still the beer buyer at BevMo. I hope I have half the energy he did when I’m in my eighties. A couple of years ago, my friend and colleague John Foyston wrote a nice remembrance of Mac in The Oregonian, which included the obituary he wrote in 2004. Raise a glass today to Mac’s memory.

mac-1
Brewer Alan Kornhauser, Mac and Portland Brewing co-founder Fred Bowman.

robertmactarnahan
Mac’s Oregon Sports Hall of Fame photo. Here’s his entry:

Oregon’s most accomplished Masters Athlete, Robert “Mac” MacTarnahan is the first masters competitor ever chosen for induction into the Oregon Sports Hall of Fame. His athletic feats are amazing. Mac is a four-time Masters world record holder with a national record in the mile plus three world record holders in the 3000-meter steeplechase. In the steeplechase, he is a six-time AAU National Masters champion, two-time USA National Senior Olympic champion, two-time World Senior champion. Mac is also a five-time National Masters wrestling champion. The wiry Scot owns more the 50 Masters Gold Medals.