Anchor Brewing announced yesterday that they’ll be releasing their popular California Lager in cans as a part of ” two unique partnerships,” in which “a portion of proceeds from Anchor California Lager sales will support the National Parks Conservation Association and the California State Parks Foundation.” Putting the beer in cans, they believe, will “offer greater convenience and versatility for outdoor activities.”
From the press release:
“Parks are one of our most precious resources that everyone from coast-to-coast can enjoy,” said Keith Greggor, CEO of Anchor Brewing Company. “Anchor California Lager already has tremendous success supporting parks in our home state and we look forward to supporting the National Parks Conversation Association’s work protecting our national parks.”
Anchor’s history, California’s first genuine lager, and our country’s state parks were born in the second half of the 19th Century. Today, California is home to 280 state parks and 26 of America’s 401 national parks. To celebrate that unique heritage, Anchor Brewing Company has partnered with the National Parks Conservation Association and the California State Parks Foundation to support their efforts to conserve and enrich the natural beauty and history of parks nationwide.
And here’s the background info on the beer:
Anchor Brewing Company’s roots go back to the Gold Rush, long before icehouses and modern refrigeration made traditional lagers a viable option. In 1876—thanks to an ice pond in the mountains and a belief that anything is possible in the Golden State—a little brewery named Boca created California’s first genuine lager. Anchor California Lager is a re-creation of this historic beer.
Crisp, clean, and refreshing, its rich golden color, distinctive aroma, lingering creamy head, balanced depth of flavor, and incredibly smooth finish are like no other lager today. Made in San Francisco with two-row California barley, Cluster hops (the premier hop in 19th-century California), and Anchor’s own lager yeast, Anchor California Lager is kräusened and lagered in the cellars of the brewery. This all-malt brew is a delicious celebration of California’s unique brewing heritage.
That should be a fun beer to take on a hike or camping, not to mention the beer helps what I consider to be a very worthy cause, our state and national parks.