Tuesday’s ad is for Wm. J. Lemp Brewing Co. of St. Louis, Missouri, from who knows when. It looks old, but it also looks like it could be designed to look old, too. Once upon a time it was a very strong brand in Missouri, but they didn’t survive Prohibition, though they tried reviving it in 1939, then Falstaff bought it and it’s now owned privately by an individual from St. Louis, who was brewing it under contract at Stevens Point Brewing.
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