Beer In Ads #1104: The World’s Largest Selling Beer In Small Bottles

Sunday’s ad is for Goebel Beer, from 1948. Sold in “the Bantam bottle,” which I assume was 7 or 8 ounces, I think you’d have to sell a lot more bottles of your beer just to equal what your competitor was selling in the larger 12-oz. bottles. Whatever the case, “The world’s largest selling beer in small bottles” seems like a dubious distinction, and one that doesn’t seem likely to sway consumers. I’d be asking myself “what’s wrong with their beer if they’re advertising is concentrating on the small size of their bottles?”



  1. Alec Moss says

    Yep, seven ounces. Little Kings, Stroh’s and Schlitz, and others had sevens also. Rolling Rock’s well known pony bottles were ubiquitous on Virginia and Maryland beaches. One could finish the bottle before the beer got warm.

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