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You are here: Home / Art & Beer / Beer In Ads #2129: I Was Curious At Christmastime

Beer In Ads #2129: I Was Curious At Christmastime

December 18, 2016 By Jay Brooks


Sunday’s holiday ad is for Schlitz, from 1948. This is a holiday-themed ad from a long-running series of ads Schlitz did that were all three-panel cartoons that all began with someone being “curious” about Schlitz beer, trying it in the second panel and then finally declaring it fit for human consumption … I mean great, usually saying now they understood what Schlitz was the beer that made Milwaukee famous, basically self-referencing their slogan. In this one, it’s a Christmas party, with a gift exchange, though it seems odd that they decorated the tree outside, but had none indoors.

Schlitz-1948-xmas

Filed Under: Art & Beer, Beers Tagged With: Advertising, Christmas, History, Holidays, Schlitz



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