Beer In Ads #2174: Heineken Refreshes Medieval Tapestries


Wednesday’s ad is for Heineken, from the 1970s. In the later 1970s, Heineken embarked on a series of ads with the tagline “Heineken Refreshes the Parts Other Beers Cannot Reach.” Many of the ads were in a sequential panel, or comic strip, format and they were intended to be humorous.

In this ad, a three-panel format, it resembles a medieval tapestry. In the first panel, and arrow’s heading straight for our ancient soldier’s head. But in the second, he has a mug of beer, which by the third panel has turned the arrow into a rubber-tipped suction cup arrow, saving his ass and causing him to smile.

Heineken-1970s-tapestry

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