Beer In Ads #800: The Thirsty Soul’s Most Welcome Sight


Friday’s ad is for Barclay’s Lager, probably from around the 1930s. It’s another scraperboard illustration, and I love the poetic ad copy: “The Thirsty Soul’s Most Welcome Sight, Barclay’s Lager — Dark or Light.” And then there’s this bit of wisdom from the bottom of the ad, extolling Barclay’s Lager as “the drink for every kind of thirst.” Now that’s got me wondering about how many different kinds of thirst are there? Is there is list? Is it ranked by degrees of thirstiness? I need to know.

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