Beer In Ads #819: Gourmet Sh


Friday’s ad is for Miller High Life, from 1955. I know this type of minimalist design was popular then, but it looks like a fake store set used by a high school play, not a national ad campaign. While I was born in the 50s, barely, I didn’t have to live through it, but it seems like a very odd decade. People dressed up to do everything. And the only thing that looks gourmet about tat shop is the name. I do like the tagline though; “Quality is always in good taste.” Too bad the second part of that doesn’t ring as true.

Miller-1955-gourmet

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