Jay R. Brooks on Beer
Monday’s ad is for Miller Brewing, from 1905. This ad show the cork being popped on a Miller High Life bottle and their Girl in the Moon flying out of the bottle. I don’t know how much you have to drink before this happens when you open a bottle of beer, but I aim to find out. Happy New Year!
Sunday’s ad is for Miller Brewing, from 1985. Today in 1903 is when Miller Brewing debuted Miller High Life, and this ad shows the evolution of their bottle from then until the mid-1980s.
Saturday’s ad is for Miller Brewing, from 1956. This ad features scenes of bowling with the disembodied head of the bowler front and center toasting the reader. “After all … It’s the Champagne of Bottle beer.”
Friday’s ad is for Miller Brewing, from 1957. This ad features a golfing scene, with a plate of sandwiches with a few fries, pickles and an olive and a radish. Also, take a look at the top of the foam on the beer glass. Does it look like there’s a subtle face there?
Thursday’s ad is for Miller Brewing, from 1956. This ad features another hunting scene, with the hunter taking aim at what looks to be ducks flying away from him. But the cooked bird on the table below certainly looks like a turkey to me, that or certainly the largest duck I’ve ever seen. Also, take a look at the top of the foam on the beer glass. Does it look like there’s a subtle face there?
Wednesday’s ad is for Miller Brewing, from 1957. This ad features another close-up illustration of a man holding a pilsner glass and staring at it lovingly. He also has a lapel pin with a bowling ball and a pin on it, so he’s clearly a bowler, in case the trophy, ball and pins below didn’t give it away. The tagline is again “I’m glad they still brew a beer like this!”
Tuesday’s Chrosmas ad is for Miller Brewing, from the 1950s. This ad features a horse-drawn sleigh moving through a snow-filled country setting and passing a barn with “Miller High Life Milwaukee Beer” painted on the side a silo. The ad also includes the text. “Christmas in the country is a pleasure that everyone would enjoy … but wherever you are, you can relax and enjoy life with Miller High Life.”
Monday’s ad is for Miller Brewing, from the 1950s. This ad features scenes of pheasant hunting with the disembodied head of the hunter front and center toasting the reader. “After all … It’s the Champagne of Bottle beer.”
Sunday’s ad is for Miller Brewing, from 1951. This ad features another close-up illustration of a man holding a pilsner glass and staring at it lovingly, pipe in his mouth. He’s also wearing a hat with fishing knots. The tagline is again “I’m glad they still brew a beer like this!”
Saturday’s ad is for Miller Brewing, from 1958. This ad features a close-up illustration of a man holding a pilsner glass of beer wearing what appears to be hunting gear. The tagline below is “I’m glad they still brew a beer like this!” Below that sits three shotgun shells and a duck call, making clear that this is all about hunting.
