Beer In Ads #881: Keeping Score

Monday’s ad is for Schlitz, from 1959. It’s from their “Know the real joy of good living …” series, and shows a couple at a golf course. The woman is trying to write down her score on the scorecard , but she looks distracted by the shiny beer that the man is holding up. He almost looks like he’s trying to hypnotize her with beer. “You’re getting sleepy ….”