Tuesday’s ad is for Falstaff, from the 1970s. It’s part of Falstaff’s Gabe and Walker ads, this one a cartoonized version of a photo ad. The two spokesmen stopped to help a pair of gals change a flat tire, though only one of the does the work while the other merely puts the moves on the women. I’m sure drinking the cans of beer is helping.
… & I’ll bet it was serioulsly “targeted” to avoid the then-budding “PC” criticisms. If that ad ran in CA, it would’ve been only in the Central & Sacto Valleys & in the nether-regional papers. No way in hell could that ad have run in a Bay Area major-circulation paper or the LA TImes – but somebody who lived in CA then tell me I’m wrong (I never saw it in the DC area, where I lived for most of the 70′s.