Beer In Ads #926: Deportment Excellent

Monday’s ad for Budweiser, from 1947. Showing a young boy whose report card was less than stellar trying to soothe the beating he was about to get by bringing his father a tray of Budweiser. I’m not quite sure he really thought this through. Is getting Dad drunk really the way to go here? And what exactly does “Deportment Excellent” mean? I guess I’m getting a failing grade, too.



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