Building The Good Hop

I won’t even try to be unbiased on this one. Melissa Myers is a dear friend of mine. She’s one of my favorite people in the beer world, and I’m thrilled that she’s finally striking out on her own. Melissa’s also a talented brewer who’s made beer at Magnolia, Pyramid, Drake’s and many other breweries from Philadelphia to Denver to the Bay Area. Melissa knows her beer. She’s about ready to open her own bottle shop and tasting room in Oakland called The Good Hop, which is located at 2421 Telegraph Avenue. The Good Hop Bottle Shop & Tasting Room will be carrying around 600 different bottled and canned craft beers along with 16 rotating California craft beers on tap.

But now that she’s in the final stages, she needs a little help, and has launched an Indigogo campaign to raise the remaining funds to open The Good Hop with a bang. Melissa describes what she’s trying to accomplish with The Good Hop as “your favorite watering hole meets the most well-stocked convenience store you’ll ever set foot in!” Here’s what she needs.

I love beer, y’all! But I need your help to finish construction. All those alcohol permits and red-tape stuff cost a ton of cash, and now we need funding for the fun stuff — the bartop itself, cool lighting, comfy tables and chairs, and most importantly, your beer mugs and the coolers that will hold all that beer. We estimate we need $20,000 for all the finishing touches and flourishes that will make it a chill bar where you can relax with your friends after work, before the big game, or on a lazy weekend.

I am thrilled that I’m *this* close to realizing my dream! I’ve gotten this far through the generosity of friends, family, and the community around me. Now I’m asking for help from my bigger community — YOU. You can help me complete my dream and open the doors to a great bar that you’ll want to spend time in. Please contribute in whatever way you can, even if it’s only five dollars, so that I can help the world get in touch with its inner beer geek. It’s a surefire way to bring some good karma into your life. And if you can’t contribute monetarily, but you like what I’m doing, please help me by getting the word out and sending this link to your peeps. We understand times are hard and money is tight. We’d love some financial assistance, but if how you can help is by spreading the word, we’ll take that gift too!

I can personally vouch for Melissa, she’ll create one hell of a beer destination. I’ve reserved my own bar stool at The Good Hop, and now I’m asking you to help out, too. Check out the video below and listen to what she has to say. If you agree with me that The Good Hop deserves your support, please join me in pitching in — or would that be mashing in? — to make it happen. You can help a little or a lot. There are a variety of levels you can weigh in with, from the very modest to the ostentatiously grand Ultimate Beer Lover.

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