Denver Broncos quarterback Peyton Manning famously said a couple of weeks ago after his victory over the Chargers that all he could think of was how soon he could “get a Bud Light in [his] mouth.” It seemed like a slap in the face to pick Budweiser while being the QB in the land of Rocky Mountain spring water-made Coors. Not to mention that Colorado is one of the best beer states in America, so it’s no surprise that a number of smaller craft breweries also called him out for his choice of frosty beverage. But in subsequent interviews, Manning’s stuck to his guns, succinctly explaining the reason for his beer preference.
“My father taught me a number of things, one of which being that Bud Light is the preferred beer of the Manning household”
My only question is this. Peyton Manning is 37 years old. He’s also married with two children, and presumably no longer lives at home but has his own household. At what age did you stop doing everything your father told you? It may be true, but it seems like a bit of a cop out. I thought it was more common to eschew your father’s beer and make your own choices.
I remember a particularly enlightening conversation I eavesdropped on at GABF a number of years ago. I was walking the hall, in a hurry on my way to somewhere, when a group of at least half-a-dozen young men, presumably in their early twenties, blocked my path and forced me to slow up behind them. From just behind their slow-walking row, I could hear what they were saying as we ambled past the Sierra Nevada Brewing booth. One of the them elbowed his friend, and pointing his head toward Sierra Nevada’s booth, remarked. “Sierra Nevada; my Dad really likes that beer.” He put the emphasis on “Dad” when he said it, indicating that it wasn’t necessarily a good thing. I remembered that a while later when I was having dinner and some drinks with Ken and Brian Grossman, and mentioned what I’d overheard. They said they were fully aware of that as a growing problem, having been around long enough that they were becoming the new generation’s Dad’s beer. It’s part of the reason they began doing so many more collaborations, specialty releases and even beer camp. It’s an interesting facet of the craft beer industry as it grows and matures. How do you maintain your image while also remaining fresh to newer, younger customers? Because nobody wants to drink the same beer as their father. I know I didn’t, and don’t.
I know none of this matters and everyone is free to drink whatever the hell they want. Still, I find it fascinating to watch how certain statements play out in the media. Had Manning picked a Coors product, he would have pleased the hometown fans. Had he picked a craft beer, especially a local one, he would have made the hometown fans, and many good beer lovers, overjoyed. Instead he picked Bud Light, coincidentally the “official beer of the NFL,” so most likely the group he pleased the most was the league.
Last fall, Manning apparently bought twenty-one Papa John’s Pizza franchises, all in Colorado. I wonder what beers they serve?