Thursday’s ad is for Bierbrauerei Falken Schaffhausen, from 1932. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for the Bierbrauerei Falken Schaffhausen, or Falcon Brewery, of Schaffhausen , Switzerland. The brewery was founded in 1799, and is still in business today, and is “considered the only independent brewery in the Schaffhausen region,” and is Switzerland’s 5th largest brewery. This one is for their Schaffhauser Bock and shows a giant man with a pipe and mug of beer in his hands. Below him, the rest of the normal-sized townspeople dance around the Maypole, in danger of being trampled by the giant. It was created by Swiss artist Arnold Oechslin.
Archives for August 8, 2019
Today is the birthday of Gretchen Schmidhausler. She recently opened her own small brewery, Little Dog Brewing in Neptune City, New Jersey. I first met Gretchen, I believe, when she was brewing at Basil T’s Brewery & Italian Grill, where she brewed for over a dozen years, although she’s been in the industry longer than that. Gretchen also is a beer writer, and wrote the book Making Craft Beer at Home, which was published in 2014. Join me wishing Gretchen a very happy birthday.
[Note: photos purloined from Facebook and her brewery website.]