Sunday’s ad is for Bierbrauerei Falken Schaffhausen, from 1934. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for the Bierbrauerei Falken Schaffhausen, or Falcon Brewery, of Schaffhausen , Switzerland. The brewery was founded in 1799, and is still in business today, and is “considered the only independent brewery in the Schaffhausen region,” and is Switzerland’s 5th largest brewery. This one is for their Schaffhauser Bock and shows a group of people carrying signs. One says “Festbier” and the other reads “Randenbock Munotquell,” which is immune to Google Translate, so I’m not sure what that means. It was created by Swiss artist Arnold Oechslin.
Archives for August 11, 2019
Today is the birthday of William Kistler “Bill” Coors (August 11, 1916- ). Bill Coors was born in Golden, Colorado, and is the grandson of Adolph Coors, who founded the Coors Brewing Company in 1873. He worked for the family business all his life, and ran the brewery from 1961–2003.
William K. Coors in 1982.
Here’s a short description of Coors from the Leadership Initiative of the Harvard Business School:
Under Coors’ leadership, the brewery underwent a period of massive growth. Though it was a regional brewery, it held the top market share in 10 of the 11 western states in which its product was distributed, becoming the 4th largest brewer in the United States in the mid-1970s. Despite several union confrontations and product boycotts as a result of Coors’ political opinions, Coors took the firm public and established a national presence for its products.
And this is from the Academy of Achievement in Washington, D.C.:
From 1961 to 2003, William K. Coors served as Chairman of the Adolph Coors Company of Golden, Colorado. The grandson of brewery founder Adolph Coors, he joined the family firm in 1939, where he pioneered the development of the recyclable aluminum can. He assumed the chairmanship and presidency of the Coors Company in 1961, shortly after his older brother, Adolph Coors III, was murdered in a bungled kidnapping attempt. Rising above this senseless tragedy, William Coors led the company through an unprecedented period of expansion, one that ultimately transformed a little known local brewery into the nation’s third largest, a massive, vertically integrated business that included Coors Transportation, Coors Container (the largest single can plant in the world) and the Coors Food Products Company. He led the way in making the Coors Company energy self-sufficient, and expanded the company’s program of aluminum recycling, at one point recovering and recycling as much as 85 percent of its cans, while handling a third of the nation’s recycled aluminum. Even after retiring from the Board of Directors in 2003, he remained active in the company, working well into his 90s as a senior technical adviser.
The Adolph Coors Company Board of Directors posing together at the dedication of the new headhouse at the brewery in Golden, Col., on April 16, 1952. Three men are standing and three men are seated on top of the headhouse. Standing in back left to right are brothers, William K. Coors, Joseph Coors, and Adolph Coors III. Seated in front left to right are brothers Grover Coors, Herman Coors, and Adolph Coors II (from the Golden History Museum).
And here’s a short video about Bill Coors, from his induction into the Colorado Business Hall of Fame in 1996.
This is an interesting and fun piece of history, from the town of Guilford, Vermont. An event took place on August 11, 1957, which became known as the Franklin Barbecue. As memorialized by a Life Magazine photographer, Walter Sanders, the event gained national attention when a farmer in that town served his 2,140-pound cow (named Samson) to the entire local citizenry to celebrate the return of his two sons from military service. I don’t know how many people attended, but it looks like quite a few people. Guilford had around 800 people then (and just over 2,000 today) so maybe the whole town did really turn out. The Franklin family prepared for a week before the now-legendary event and it was even recreated on the 50th anniversary in 2007. Not surprisingly, quite a lot of beer was served to, as evidenced in several of the photographs taken that day. Enjoy.
This account is from the Town of Guilford’s official website:
Franklin Barbecue of ’57
When a calf weighing 175 pounds at birth was born in 1953 on Warren Franklin’s farm up on East Mountain road in Guilford everyone asked what was to be done with him. Warren would answer them “Going to barbecue him when the boys come home.”
The boys he was referring to were his twin sons, Alfred (Al) and Wilfred (Bill) who were away serving in the U.S. Army. Al, who was stationed in El Paso, Texas, arrived home in November of 1956. Bill, who was stationed in Germany, arrived home in March of 1957.
By the time of the barbecue, August 11,1957, ‘Samson’ had grown to weigh in at 2,140 pounds at the time of slaughter. A cement block pit with a hut, lined with aluminum, was built and a crane was used to lift the meat where Samson turned on an 18 foot spit hitched to a tractor power take off for 64 hours over one ton of charcoal.
A week’s worth of preparation went into the barbecue in addition to the thousands of pounds of meat. Warrens five sons; Lawrence, Al, Bill, Russell and Gordon, his two daughters; Elaine and Glennie and their families spent many hours including an ‘all-nighter ‘peeling’ 500 bushels of potatoes, 50 bushels of onions’ (slightly exaggerated by those who did the peeling). Also served were 3,000 rolls 3,000 ears of corn, 2,000 bottles of soda, 100 cases of beer, 60 pounds of butter, 10 gallons of ketchup, 20 cloves of garlic, 5 gallons of cooking oil, 3 gallons of salad dressing, 2 pounds of pepper, and 15 pounds of coffee. For dessert, $150 worth of ice cream. The only food leftover—scraps!
Sightseers started coming on Thursday, 300-400 on hand most of the time. By the early morning hours of the barbecue 1,400 tickets had been sold at, $3 for adults and $1 for children. The road leading up the hill to the farm was packed with cars.
The event made news World Wide, with a reporter from Life Magazine. An article was also published in the Serviceman’s paper, Stars and Stripes. A reporter from The London Daily Express called by Transatlantic telephone for an interview and asked the question evidently on the minds of many. “Could you tell me Sir,” the reporter asked, “Did you slay the beast first?” The answer was “Yes!!!”
Ashtrays were made by Edith Franklin, to be sold. The ashtrays had the date of the event on the bottom and a replica of Sampson on the Base.
Hundreds of letters were received from people who had read the articles. Some favorable some not so favorable. The letters came from behind the Iron Curtain and Korea. Many family members, friends and neighbors, including Russell Deane of Bernardston MA. (who was in charge of the roasting, after many chefs from VT, MA and even Texas turned down the job) All worked many hours preparing. However, hundreds of folks who had never heard of Guilford before, will remember it as the town where they had the big beef barbecue.
Below is a selection of the photographs taken by Life photographer Walter Sanders.
Today is the 61st birthday of Austrian beer writer Conrad Seidl. Our paths have crossed several times over the years, usually at judging events, and we’ve also contributed to some of the same international beer books. But during a press trip to Belgium in 2013, I finally had a chance to spend more time with Conrad and get to know him a bit better, which was great. He’s an amazing person — absolutely one-of-a-kind — and great fun to enjoy a beer with. Join me in wishing Conrad a very happy birthday.