Friday’s ad is for Tuborg, from 1985. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all year, and for the remainder of December will feature holiday-themed posters of all ages. “Tuborg is a Danish brewing company founded in 1873 on a harbour in Hellerup, an area North of Copenhagen, Denmark. Since 1970 it has been part of the Carlsberg Group.” This is the second in a series of minimalist posters created that year by Wibroe & Partners (now Wibroe, Duckert & Partners) using just green and white that was popular enough that 35 years later they’re still doing Tuborg’s advertising. This one features an unseen person drinking a bottle of Tuborg beer sitting on a beach chair. The text on the bottom of all of the poster reads “Hvad er det … der gør livet lidt grønnere?,” which Google translates as “What is it … that makes life a little greener?”
Archives for January 17, 2020
Today is the 59th birthday of Jeff Mendel, who’s currently with Left Hand Brewing out of Longmont, Colorado. I first met Jeff in Denver when he was one of the founders of Tabernash Brewing, who made on the best wheat beers I’d ever tasted outside of Germany. In 1998, Tabernash merged with Left Hand, and Jeff worked with them for over a decade more. Jeff was, and still is, very active in the brewing world, and also teaches a beer appreciation course through Lifelong Learning, part of the Boulder Valley School District. Join me in wishing Jeff a very happy birthday.