Sunday’s ad is for Tuborg, from 1985-1990. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all year, and for the remainder of December will feature holiday-themed posters of all ages. “Tuborg is a Danish brewing company founded in 1873 on a harbour in Hellerup, an area North of Copenhagen, Denmark. Since 1970 it has been part of the Carlsberg Group.” This is the second in a series of minimalist posters created that year by Wibroe & Partners (now Wibroe, Duckert & Partners) using just green and white that was popular enough that 35 years later they’re still doing Tuborg’s advertising. According to what I uncovered about this ad series, it began in 1985 but was so popular it continued, with some later modifications, until by 1990 there were over 50 of them, with the best ones available to buy as a poster. The text on the bottom of all of the poster reads “Hvad er det … der gør livet lidt grønnere?,” which Google translates as “What is it … that makes life a little greener?” I found this image which seems to be for a book or possibly a portfolio you could buy, I’m not sure exactly. Seven of the fifteen posters shown I featured this month, but the rest are ones I could not find individually, which is a shame because it was a very creative and inventive campaign.
Archives for January 26, 2020
Today is the 86th birthday of Bob Uecker, who is an “American former Major League Baseball player and current sportscaster, comedian, and actor. Facetiously dubbed ‘Mr. Baseball’ by TV talk show host Johnny Carson, Uecker has served as a play-by-play announcer for Milwaukee Brewers radio broadcasts since 1971. He was honored by the National Baseball Hall of Fame with its 2003 Ford C. Frick Award in recognition of his broadcasting career.” But he is best-remembered, beerwise, for his humorous commercials in the 1980s for Miller Lite beer.
This is his biography, from his Wikipedia page:
Though he has sometimes joked that he was born on an oleo run to Illinois, Uecker was born and raised in Milwaukee, Wisconsin. He grew up watching the minor-league Milwaukee Brewers at Borchert Field. He signed a professional contract with his hometown Milwaukee Braves in 1956 and made his Major League Baseball debut as a catcher with the club in 1962. A below-average hitter, he finished with a career batting average of .200. He was generally considered to be a sound defensive player and committed very few errors in his Major League career as a catcher, completing his career with a fielding percentage of .981. However, in 1967, despite playing only 59 games, he led the league in passed balls and is still on the top 10 list for most passed balls in a season. At least a partial explanation is that he spent a good deal of the season catching knuckleballer Phil Niekro. He often joked that the best way to catch a knuckleball was to wait until it stopped rolling and pick it up. Uecker also played for the St. Louis Cardinals (and was a member of the 1964 World Champion club) and Philadelphia Phillies before returning to the Braves, who had by then moved to Atlanta. His six-year Major League career concluded in 1967.
Perhaps the biggest highlight of Uecker’s career was when he hit a home run off future Hall of Famer Sandy Koufax, after which Uecker joked that he always thought that home run would keep Koufax from getting into the Hall of Fame.
After retiring as a player, Uecker returned to Milwaukee. In 1971, he began calling play-by-play for the Milwaukee Brewers’ radio broadcasts, a position he holds to this day. During his tenure, he has mentored Pat Hughes, Jim Powell, Cory Provus and Joe Block, all of whom became primary radio announcers for other MLB teams. For several years he also served as a color commentator for network television broadcasts of Major League Baseball, helping call games for ABC in the 1970s and NBC (teaming with Bob Costas and Joe Morgan) in the 1990s. During that time, he was a commentator for several League Championship Series and World Series.
As of 2016, Uecker teams with Jeff Levering to call games on WTMJ in Milwaukee and the Brewers Radio Network throughout Wisconsin, save for some road trips which he skips; for those games Lane Grindle substitutes for Uecker on the radio broadcasts. Uecker is well known for saying his catchphrase “Get up! Get up! Get outta here! Gone!” when a Brewers player hits a home run.
Known for his humor, particularly about his undistinguished playing career, Uecker actually became much better known after he retired from playing. He made some 100 guest appearances on Johnny Carson’s Tonight Show. During one Tonight Show appearance Carson asked him what the biggest thrill of his professional baseball career was and with his typical dry wit Uecker replied, “Watching a fan fall out of the upper deck in Philadelphia; the crowd booed.” Most of his wisecracks poked fun at himself. He once joked that after he hit a grand slam off pitcher Ron Herbel, “When his manager came out to get him, he was bringing Herbel’s suitcase.” On another occasion, he quipped, “Sporting goods companies would pay me not to endorse their products.” On his later acting career, he commented, “Even when I played baseball, I was acting.”
Uecker also appeared in a number of humorous commercials, most notably for Miller Lite beer, as one of the “Miller Lite All-Stars”
Here’s a selection of some of Uecker’s commercials for Miller Lite:
Another one from 1988, promoting the Olympics:
Today is Ralph Olson’s 69th birthday. Ralph was the general manager/co-owner of HopUnion, a co-op that supplies hops to many of the craft breweries. Ralph’s pretty much retired but for awhile I’d still see him at occasional beer events throughout the country, but not as much lately. He’s been a good friend to and very supportive of the craft beer industry. Join me in wishing Ralph a very happy birthday.
Dave Keene, from the Toronado, Dave Pyle, Ralph and Becky Pyle, who are also with HopUnion, along with my friend Dave Suurballe.
Today is the birthday of Carl Dinkelacker (January 26, 1863-September 5, 1934). He was born in Böblingen, Landkreis Böblingen, Baden-Württemberg, Germany. In 1888, he founded the Dinkelacker Brewery in Stuttgart, Germany, and by the end of the 19th century, it was the largest brewery in town. In 1996, it merged with Schwaben Bräu, which is also located in Stuttgart to create Dinkelacker-Schwaben Bräu, but in 2004 was acquired by InBev. More recently, it again became an independent family-owned company in 2007, called Dinkelacker-Schwaben Bräu GmbH & Co. KG. Unfortunately, there’s not much biographical information I could find about Carl.
Here’s a short history of the brewery from Hobby db:
The brewery Dinkelacker is a Swabian brewery. It was founded in 1888 by Carl Dinkelacker in Tübinger Strasse in Stuttgart, where even today a brewery of the company is located. The founding was a challenge as there were already many established breweries in the area at that time. However, the brewery withstood the competitive pressure, so that it was one of the largest breweries in Stuttgart at the end of the 19th century. The annual production in 2013 was approximately 600,000 hectoliters.
In 1994, the actually competing breweries Dinkelacker and Schwaben Bräu opened a joint logistics center under the name Dinkelacker-Schwaben Bräu Logistik (DSL) . In 1996, Dinkelacker and Schwaben Bräu merged to form Dinkelacker-Schwaben Bräu AG in order to be able to survive in the increasingly difficult market. In 2003 InBevexpanded to the German market. The company took over the beer division of the Spaten-Franziskaner-BräuGmbH, which was also the majority shareholder of Dinkelacker-Schwaben Bräu AG. Thus, Dinkelacker operated from October 1, 2004 to December 31, 2006 under the umbrella of InBev. Since 2 January 2007 Dinkelacker together with Schwaben Bräu under the name Dinkelacker-Schwaben Bräu GmbH & Co. KG is again an independent family-owned company.
The brand has been available in the U.S. off and on over the years, including being served at the New York World’s Fair in 1964. While I attended that World’s Fair, I did not sample the being, being only five years old at the time.
Brewery wagon in the early 20th century.
The brewery today.
Today is the birthday of Frederick G. Yuengling (January 26, 1848-January 2, 1899). He was the son of David G. Yuengling, who founded the Eagle Brewery in Pottsville, Pennsylvania, which became known as the D. G. Yuengling & Son brewery.
Frederick Yuengling was born to David Yuengling and wife Elizabeth (née Betz) on January 26, 1848. He attended Pennsylvania State College and then the Manhattan Business School in Poughkeepsie, New York. In 1871, his father sent him to Europe to learn more about brewing, where he studied in Munich, Stuttgart and Vienna.
Yuengling married his wife, Minna Dohrman of Brooklynn, on April 3, 1873. Minna was from the “uppermost social class” in New York and enjoyed the mannered social scene in Pennsylvania. The newlyweds purchased a townhouse on Mahantongo Street, a street known for its “opulence” at the time. The house had six bedrooms, formal living rooms, formal dining rooms, a music room, tiled entryways, a Spanish crystal chandelier and German stained-glass windows.
On one occasion, Yuengling took a group of friends to Europe on a grand tour and then back to New York City without allowing them “to spend a cent”. On the top floor of the Yuengling brewery there was a famous room where Yuengling entertained his friends on a lavish scale.
Yuengling and his wife had two children. Frank D. Yuengling was born September 27, 1876. Daughter Edith Louise Yuengling followed on March 18, 1878. Louise died on October 6, 1883, at 5 years old. This left son Frank as the sole heir of his parents.
In 1873, Yuengling joined his father at the brewery, where the business name was changed from D.G. Yuengling to D.G. Yuengling & Son. Yuengling was also vice president of the Schuylkill Electric Railway Company, which started 1889. “Yuengling also served as the president of the Pottsville Gas Company, a position that his father had held as well. He was also director of the Pottsville Water Company and of the safety deposit box, both positions that had previously belonged to his father.”
Under Frederick Yuengling’s guidance, D.G. Yuengling and Son entered a new commercial environment for brewing in the United States. From the time of the brewery’s beginnings until the founder’s sons entered the family business, the United States underwent dramatic economic and demographic changes. Prior to 1845, immigration had been consistently fewer than 100,000 persons per year, except for one year. Subsequently, this number climbed to 350,000 and reached almost 430,000 immigrants per year by 1854, of which a significant portion was German. American cities and towns expanded. Nevertheless, the overall population continued to be predominantly rural with only sixteen percent of Americans living in cities by 1860. Industrialization in the North and Midwest during and after the Civil War combined with continued immigration led to rapid urbanization in the postwar era and cities like New York, Philadelphia, Pittsburgh, Buffalo, and Chicago grew dramatically. It must have dawned on Yuengling’s sons that the future of the brewing business did not just lie in the remote anthracite coal towns of Eastern Pennsylvania but also in the metropolitan centers that attracted the new waves of immigrants.
Regardless of David Jr.’s trials and tribulations, the original D.G. Yuengling & Son enterprise in Pottsville under the leadership of Frederick Yuengling and later grandson Frank Yuengling continued to thrive. Yuengling largely maintained its regional focus and benefited from the continuing economic vitality of the anthracite region of Northeast Pennsylvania. The firm distributed beer via the railroad to communities throughout Schuylkill County. However, other breweries with national ambitions such as Anheuser-Busch and Pabst began making inroads in Pennsylvania, though at first primarily in larger cities such as Pittsburgh and Philadelphia. While it only lay 90 miles from the later city, the anthracite region’s relative remoteness shielded its brewers from direct competition with these increasingly powerful firms. Brewery output reached 100,000 barrels per year in 1918, and the family diversified the firm by acquiring part-ownership in the Roseland Ballroom venues in Philadelphia and New York City, as well as numerous taverns and hotels in or near Pottsville, for all of which Yuengling & Son had the exclusive right to sell their beer.
And here’s a biography of Frederick G. from the History of Schuylkill County, Pennsylvania, published in 1907.