Tuesday’s ad is for Heineken, from 1938. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. This ad is for their Indian brewery, declaring themselves to be India’s health drink, at least I think that’s what they’re saying. The text at the bottom, “Indië’s Heildronk met Heineken’s Hollandsch bier in indië gebrouwen” is translated by Google as “India’s heal drink with Heineken’s Dutch beer brewed in India,” so I suspect they mean health drink.
Archives for May 19, 2020
Today is the birthday of Frederick Metz (May 19, 1832-March 7, 1901). He was born in Hesse-Cassel, Germany but moved to the U.S. in his teens, eventually settling in Omaha, Nebraska. Along with his brother Philip, he bought what was originally the McCumbe Brewery in 1861, which had been founded two years earlier in 1859. It went through a series of name changes before settling on Metz Bros. Brewing Co. from 1894 until it closed in 1917. The label continued after prohibition, but oddly was brewed by the Walter Brewing Co. of Pueblo, Colorado (although it originated in Eu Claire, Wisconsin). In 1938, the Metz Brewing Co., also of Omaha, Nebraska began brewing under that name, having been originally the Joseph Guggenmos Brewery, when it was founded in 1896, and later was the Nebraska Brewing Co. and the Willow Springs Brewing Co. It appears the Metz Brothers may have been involved in that brewery, too, but I can’t find anything definitive to confirm it.
Here is a short biography of Metz from his Wikipedia page:
Born in Hesse-Kassel (or Hesse-Cassel), Germany, Frederick was educated as a forester. In 1851 he emigrated to the United States of America through the port of New Orleans, Louisiana, and settled in St. Louis, Missouri, where he worked in the mercantile business. In 1857 he came to Bellevue, Nebraska and continued in the merchandising trade until 1862. Frederick next went to Denver, Coloradoand established a wholesale and commission business in general merchandise, which he owned until 1864. In 1864 Frederick returned to Nebraska and with his brother Philip purchased the McCumbe Brewery, the first brewery in Nebraska, which they renamed Metz Brewery. Frederick served in the Nebraska Senate in 1871 and again 1885. He was president of German Savings Bank in Omaha.
He married Louisa Beate Gesser of St. Louis in 1855. Frederick and Louisa had four sons and three daughters together. In 1873 Louisa died and was buried in Prospect Hill Cemetery. In 1877 Frederick married Adele Wassmer, who was born in Holstein, Germany, and had emigrated to Nebraska. Together they had one son and one daughter. Metz died at the brewery at the age of 69, and was also interred at the Prospect Hill Cemetery in North Omaha.
And this short history of the brewery is from its Wikipedia page:
The Metz Brothers Brewing Company was among the first brewers in the U.S. state of Nebraska, having been established in the city of Omaha in 1859. It was among the earliest manufacturers in the city. After originally opening as the McCumbe Brewery, the facility was sold several times until brothers Frederick and Philip Metz purchased it in 1861. Metz was one of the “Big 4” brewers located in Omaha, which also included the Krug, Willow Springs and Storz breweries.
In 1880 the Metz Brewery was located at 1717 South 3rd Street, and was producing 12,400 barrels (1,970 m3) per year. Later the facility moved to 209 Hickory Street into the former Willow Springs Distilling Company facility. Considered to be modern for the time, the facilities sat on an entire city block. Early brewing equipment included three cooling vaults, two of which were twenty feet wide by seventy-five feet long, and one smaller, being twenty feet wide by thirty in length. The ice rooms immediately above were of the same dimensions. The mash tub and brewing kettle each had a capacity for holding one hundred barrels. Barns for the delivery horses were also located on site. The brewery was said to have “no equal in the country.” The Metz brothers also ran the Metz Brothers Beer Hall, located on 510 South Tenth Street, where beer was supplied in barrels by horse-drawn cart from the main brewery.
This biography is from the “History of Douglas County,” published in 1882:
Frederick Metz, surviving member of the firm of Metz Bros., brewers and malsters, Omaha. Mr. Metz was born in Hessel-Cassel, Germany, 1832, and was educated to the profession of forester there. In 1851 he came to America; landed in New Orleans, and settled in St. Louis the same year, where he was identified actively with the mercantile business till 1857, when he came to Nebraska and located at Bellevue and carried on merchandising there till 1862. In that year he went to Denver, Colo., and established a wholesale and commission business in general merchandise, which he ably conducted till 1864, when he returned to Nebraska and located here, where he has been prominently identified with his present business since. In 1855 he was married to Miss Louisa Beate Gesser, in St. Louis. She was born and reared there, and departed this life in 1873, and is buried in Prospect Hill Cemetery here, leaving a family of four sons and three daughters,–Minnie, now Mrs. Richard Siemon, of Canton, Ohio; Estelle, now Mrs. Ferdinand Schroeder, of Omaha; Charles Frederick, Jr., Tony, Arthur and Louis. In 1877 he married Miss Adele Wassmer, who was born in Holstein, Germany, and reared in Nebraska. They have a family of one son and daughter, Herman and Louisa. Mr. Metz has always been an active worker in the development of the social and industrial welfare of his locality. In 1871 he accepted the position of Representative for this district in the Senate and Legislature of his State, and has taken an active interest in the general growth of the city.
And this is Metz’s obituary from the American Brewers’ Review:
Today is the 62nd birthday of Sabine Weyermann, co-owner of Weyermann Malting in Bamberg, Germany. If you’ve visited any of the Craft Brewers Conferences, you’ve no doubt seen the bright yellow and red of the specialty malting company, which is sold in the U.S. by the Brewers Supply Group. Sabine’s family began the Weyermann Malt company in 1879, although she can trace her family back at least as far as 1510. She’s an amazing person, and her malt has helped fuel many a small and large brewery. Join me in wishing Sabine a very happy birthday.
Today is the birthday of John Hinchliffe (May 19, 1850-March 18, 1915). His father, also named John Hinchliffe, was born in Yorkshire, England but moved to New Jersey and founded the Hinchliffe Brewing & Malting Company in 1863. The brewery eventually employed his three sons, including John Hinchliffe Jr., who was later president. In 1890, it joined a consolidation of five local breweries in Paterson which became known as the Paterson Brewing & Malting Co. The brewery was closed by prohibition and never reopened.
This obituary comes from the American Brewers Review in 1915:
This brewery history is from the Paterson Historic Preservation Society:
The Hinchliffe Brewing & Malting Company was one of at least a dozen of breweries to operate out of Paterson in the pre-Prohibition Era. Owned and operated by John Hinchliffe & sons, who had previously founded the Eagle Brewery in Paterson in 1861 (on the Eve of the Civil War), Hinchliffe Brewing built the impressive brick structure that still stands on Governor Street in 1899. Designed by Charles Stoll & Son, notable “brewer’s architects” from Brooklyn, New York, building lasted eight months and once completed she was the largest in the city. Advertising broadsides from the era feature products such as their “East India Ale,” Porters, and Brown Stouts. The Brewery had a three-story ice factory located behind it, and at full capacity could produce 75,000 barrels per year. In 1917, the Brewery was converted to cold storage for supplies headed to the battlefields of World War I.
Glassware and advertising from Hinchliffe Brewery are considered collectibles due to their pre-Prohibition origins. Unfortunately, the Brewery would not survive the 18th Amendment and the Volstead Act, as the Hinchliffe family closed operations to conform with the law of the land.
And this history is by Peter Blum:
And this is from the City of Paterson, New Jersey’s website:
The Hinchliffe Brewing and Malting Company was formed in 1890 by the well-known Hinchliffe brothers, the three sons of the English founder of the Eagle Brewery in 1861. The Eagle was likely the earliest medium-scale brewery in Paterson. John Hinchliffe began under the name Hinchliffe & Co., and was later changed to Shaw, Hinchliffe & Penrose in 1867 following association with those gentlemen. While business did well, in 1878 Penrose withdrew from the firm to which then the name changed to Shaw & Hinchliffe. Soon afterward in 1881, Shaw went abroad due to illness and died there, leaving the firm under its founder, John Hinchliffe, who again was alone in the endeavor until his death in 1886. His sons John, William and James inherited the property and the business, to which they put their minds and in 1890 set out together. They hired the well-known firm of Charles Stoll & Son of Brooklyn to draw up plans for the city’s largest and most modern brewing facility. The brew house stood five stories tall, built of brick and iron and trimmed with granite, and behind was a modern ice making facility three stories tall. A four-story cold storage facility was also constructed at the time fronting Governor Street.
The 1890s was the high time for the brewing industry in Paterson. The four main breweries in Paterson consolidated as the Paterson Consolidated Brewing Co. and in 1899 the Hinchliffe brothers also joined and became board leaders of the organization. John Hinchliffe died in 1915, the same year that more than 30 of Paterson’s saloons were closed due to the lack business. The brewing industry in Paterson was soon thereafter crippled and dissolved by the Temperance movement and prohibition era of the 1920-30s.
On January 15, 1904, a fire broke out at the Hinchcliffe Brewery Malt House. One firefighter died when he fell from a ladder during efforts to put out the blaze, and at least three others were injured. The website Paterson Fire History has photographs and newspaper clippings from the fire.