Wednesday’s ad is for Stella Artois, from fairly recently, around 2000 I think, although it’s meant to look more vintage. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brouwerij Artois, which began brewing their popular Stella Artois in 1926. A brewery existed on the same site in Leuven, Belgium, since at least 1366, and in 1708, Sebastiaen Artois became the brewmaster for what was then known as the Den Hoorn brewery. Nine years later, in 1717, he bought the brewery and renamed it the Artois brewery. In 1988, they were a founding member of InterBrew, which went on to gobble up other breweries and today is known as Anheuser-Busch InBev. This poster was created as part of a series by American artist and illustrator Robert E. McGinnis, who “is known for his illustrations of more than 1,200 paperback book covers, and over 40 movie posters, including Breakfast at Tiffany’s (his first film poster assignment), Barbarella, and several James Bond and Matt Helm films.” He’s a favorite of mine, especially for his Bond posters and his sixties pulp covers, and you can learn more about him at his official website and the American Art Archives. This one seems a little odder than the others. Four strange characters — a couple dressed for a cocktail party, a waiter, and a shabbily-dressed worker-type — posing with a person-sized glass of beer and … a train! Why is the train posed with them like he’s a character in an action movie? Beats me.
They also created a portrait version of this same ad, focusing more on the people and less on the background scenery. Although you can still see the train.