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Archives for July 16, 2021

Beer In Ads #3788: Old In Experience — New In Spirit

July 16, 2021 By Jay Brooks

Friday’s ad is for “Rainier Beer,” from 1933. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one is from just after the end of prohibition, and uses the tagline “A Nationally Famous Beer Since 1878.” The ad shows a worker and a man with a pipe in a suit sharing a beer at what looks like a construction site. The ad also includes this curious text. “Rainier salutes the ‘New Deal’ — with the finest veer ever to bear its name.”

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Washington

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