Jay R. Brooks on Beer
Monday’s ad is for “Rainier Beer,” from January of 1956. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one is announcing, or rather teasing, the brewery’s plans for 1956 using two hippos. I don’t know what their plans were, but I guess they were huge.
Sunday’s ad is for “Rainier Beer,” from 1953. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one is celebrating Rainier’s Diamond Anniversary, it’s 75th, in 1953.
Saturday’s ad is for “Rainier Beer,” from the 1950s. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one is advertising Rainier’s presence in the Alaska market that brands Rainier as “the ‘Inside’ favorite” and is titled “Main Street — Ketchikan,” by illustrator Chuck Swanberg.
Fryday’s ad is for “Rainier Beer,” from the 1950s. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one is advertising Rainier’s presence in the Alaska market that brands Rainier as “the ‘Inside’ favorite” and is titled “Bringing in Salmon … Sketched on the Tanana River Near Fairbanks,” by illustrator Chuck Swanberg.
Thursday’s ad is for “Rainier Beer,” from the 1950s. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one is advertising Rainier’s presence in the Alaska market that brands Rainier as “the ‘Inside’ favorite.” The ad also features a drawing by illustrator Chuck Swanberg.
Wednesday’s ad is for “Rainier Beer,” from the 1950s. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one is another billboard ad. It’s featuring a man playing cards who’s turning to wink at us, presumably because he has four aces, with the tagline “… never had it so good!” I sure the other fella doesn’t have a royal flush.
Tuesday’s ad is for “Rainier Beer,” from the 1970s. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one is an eye-catching poster that resembles an eye chart. They say “If you can read this, you’re Rainier-sighted for sure.” I think if you can read it, you haven’t had enough yet.
Monday’s ad is for “Rainier Club Beer,” from 1948. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one is using the grammatically questionable “Enjoy The Beer You KNOW Is Clearest Lightest Driest” as its tagline. But that’s not just some bold claim, it’s been “PROVED by Independent Laboratory Tests.”
Sunday’s ad is for “Rainier Special Export,” from 1936. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one is from after the end of prohibition, and uses the tagline “In The West It’s Rainier.” But it’s also promoting their new “Cap-Sealed Cans.”
Saturday’s ad is for “Rainier Fully Aged Ale,” from 1936. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one is from after the end of prohibition, and uses the tagline “A Lift Without A Letdown.” The ad also claims it’s the “Largest Selling Ale on the Pacific Coast.”
