Wednesday’s ad is for “Hamm’s,” from 1963. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This ad uses the long-running character Sascha, better known as the Hamm’s Bear, a cartoon mascot that the brewery began using in 1952 to great success, and only stopped using in 2000. This one is part of a series Hamm’s did in the early 1960s using the tagline “Big Fresh Taste” and showing their beer in a watery setting of some kind. In this ad, a beer glass cools and three cans appear to be in a cave or rainstorm, I’m not quite sure. Above the headline is the phrase: “Refreshingly your! Taste the secret Hamm’s has captured from nature’s purest waters.”
Archives for December 8, 2021
Today is the birthday of Charles N. Hamm (December 8, 1886-October 16, 1918). This is one of the brewer’s birthdays I know the absolute least about. What little I know came from a snippet from a genealogical page about the family that bought the Hamm’s family brewery in 1932, although the Jung’s had apparently been leasing it for many years before that, possibly as early as 1918. Charles N. Hamm and his family, as far as I can tell, owned and possibly founded (although it seems more likely they bought in to) the Silver Lake Brewery, which was founded in Random Lake, Wisconsin in 1866. Charles’ father, Carl Hamm, was born in 1853, in Baden-Württemberg, Germany so it seems unlikely he started a brewery in Wisconsin when he was thirteen, plus records indicate he came to the U.S., initially New York, in 1872, and didn’t settle in Wisconsin until at least 1883, which is where his son Charles was born.
Today is the 55th birthday of Peter Licht, brewmaster at Hermitage Brewing. Peter grew up in Rochester, New York but came to California to attend the master brewers program at U.C. Davis in 1994, and ended up staying in the Bay Area. When I first met him, he was brewing at Coast Range Brewing in the South Bay. When that brewery folded, he joined the San Jose Tied House, and moved with the equipment to when they closed to the brewpub to create the Hermitage Brewery at a new location and he’s been there ever since. Peter made some great contract beer for me at Coast Range (when I was at BevMo) and I was happy to see him land at Hermitage, where he’s continued to brew a wide range of great beers. Join me in wishing Peter a very happy birthday.
An arty shot on Hermitage’s old brewhouse, which used to be at the San Jose Tied House. My favorite wedding photo is Sarah and me on this same brewhouse during our reception there over twenty years ago.
Today is the birthday of John A. Weyand (December 8, 1859-1907). He was the son of Christian Weyand, who founded what would become the Christian Weyand Brewing Co., which remained in business until closed by prohibition in 1920.
Weyand, John A., vice president and general manager of the Christian Weyand Brewing Company, and one of Buffalo’s most respected citizens, was born in that city, December 8, 1859. He early evinced a desire to acquire an education and after passing through the public schools and Canisius College he entered the Bryant & Stratton Business College, from which he was graduated before attaining his majority. He immediately entered his father’s brewery, remaining in that business until 1890, when it was made a stock company and he was made vice president and general manager. Aside from his extensive business affairs, Mr. Weyand takes an active interest in church affairs, being a member of St. Louis Catholic church, is a trustee of St. John’s Protectory, member of the Buffalo Orpheus, Sangerbund and Liedertafel. He has always taken an active interest in all public enterprises and was a park commissioner under Mayor Bishop.
This short history of the brewery, including mentions of John and his father, is from the “1897 Brewers Convention Buffalo NY,” published by the Buffalo Brewers Association:
Christian Weyand Brewing Company.
In 1866, Christian Weyand established the business now conducted by The Christian Weyand Brewing Company. Mr. Weyand is a native of France, having been born in the province of Lorraine a little more than seventy years ago. There he spent his youth and received his education; but in his twenty-first year he left Lorraine for the wider opportunities of the New World, landing in New York just fifty years ago. He soon found his way to Buffalo, but it was nearly twenty years before he began the business with which his name is now so intimately connected in the minds of all Buffalonians. During these years he worked as a shoemaker — at first as an employee, and later in a shop of his own.
Mr. Weyand, with a partner, began the brewing business in a small way, with little capital and a poorly equipped plant; but the purest and best of barley malt was used from the start, and improved machinery was introduced as fast as the necessary capital could be secured. In 1873. Mr. Weyand assumed entire charge of the business, and applied himself vigorously to the task of building up a model brewery. His efforts met with entire success, and in a few years his establishment became one of the first in its line in Buffalo — a city that boasts of many fine breweries. In 1890, he organized the business into a stock company, called The Christian Weyand Brewing Company, of which he is president, his son, John A. Weyand, vice-president and manager, and another son, Charles M. Weyand, secretary and treasurer. Since then the business has materially increased, and in 1896-97 it became necessary to make extensive additions to the plant. The new buildings on the corner of Main and Goodell streets, built of buff terra cotta elaborately ornamented in Renaissance style, are exceedingly handsome; and it is now one of the best-equipped breweries in the country.
This is purported to be a photograph of the house at the “Southeast Corner Main and Goodell Streets” from the 1912 “Picture Book Of Earlier Buffalo.” But as Michael F. Rizzo and Ethan Cox, authors of “Buffalo Beer” point out, “the structures in the background and to the left of the subject must have been the Christian Weyand brewery. Indeed, the least occluded building to the left was, I think, their office address on Goodell.”