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Archives for December 15, 2021

Beer In Ads #3940: Our New Old Label

December 15, 2021 By Jay Brooks

Tuesday’s ad is for “Hamm’s,” from 1969. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one shows off their new label change and explains why the new one looks a lot like a much older label, with the tagline “Our new old label.”

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Minnesota

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