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Archives for January 27, 2022

Beer In Ads #3983: Season’s Greetings From Miss Rheingold 1943

January 27, 2022 By Jay Brooks Leave a Comment

Thursday’s ad is for “Rheingold Beer,” from 1943. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Miss Rheingold 1943 was Sonia Gover. She was born in 1921 in Chicago, and married Joseph Gover in 1941, when she was 19. She worked as a model in the New York area and passed away in 1989. In this ad, from December, she’s hanging a wreath for the holidays, with hammer in hand. Inside the wreath on the wall is the text “The Season’s Greetings.”

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Rheingold

Beer Birthday: Logan Plant

January 27, 2022 By Jay Brooks Leave a Comment

beavertown
Today is the 43rd birthday of Logan Plant, founder and brewmaster of Beavertown Brewery, which he started in 2011. I met Logan first at the Firestone-Walker Invitational Beer Festival a few years ago and have run into a couple of times since both there and at the RateBeer Best Festival. He’s a very friendly and talented person and his beer is great, and it’s always been a pleasure to hang out with him. Please join me in wishing Logan a very happy birthday.

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At the Firestone-Walker Invitational in 2017.

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With Jeremy Marshall, from Lagunitas, and me at the RateBeer Best Awards show in January 2017.

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With Matt Brynildson at the Firestone-Walker Invitational in 2017.

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With me, Matt Brynildson and another F-W brewer at the Firestone-Walker Invitational in 2016.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: England, Great Britain, UK

Historic Beer Birthday: Henry Hubach

January 27, 2022 By Jay Brooks Leave a Comment

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Today is the birthday of Henry Hubach (January 27, 1843-June 16, 1915). He was born in Germany but moved to the U.S. in 1865. It appears he may have been involved in the Wayne Street Brewery of Fort Wayne, Indiana, at least between 1874-1876. One breweriana reference states that it was actually known as the Henry Hubach Brewery for those two years. Although 100 Years of Brewing mentions that Hubach had been in the U.S. for twelve years before buying the brewery in Ohio, which would mean he emigrated in 1865 at the age of 22. They further state that he had previously worked in breweries in Philadelphia, Cincinnati and Milwaukee, not listing Indiana at all. So it’s possible, however unlikely, that there were two different Henry Hubachs.

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At some point, our Henry Hubach moved to Tiffin, Ohio, which is in the northern part of the state. In 1877 he bought the Fred Giege & Jacob Schumucker Brewery, renaming it the City Brewery, though in 1906 it became known as Hubach’s Brewery Co. Some sources indicate City Brewery was its original name when it first opened around 1855, while others claim its original names was the Siegrist Brewery. The brewery operated until 1916, the year after Hubach died, and appears to have not survived his passing.

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There’s surprisingly little biographical information about Hubach, although the Brewers Journal in 1915 did publish a brief obituary which sheds some light:

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A local pamphlet-size book entitled the “History of Tiffin’s Breweries and Bottling Works,” by Joseph Terry has the most information I could find on Hubach.

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The brewery building six years before it was destroyed by a fire in 1966.

Most accounts seem to say that Hubach bought his Ohio brewery in 1877, but it appears that he may have simply rented it for the first six years, only completing the purchase of it in January of 1883.

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And speaking of the flood, some of the brewery’s best photos I could find are from the flood, known as the Great Flood of 1913.

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“The brewery built on Tiffin, Ohio’s Madison Street near the Sandusky River was in operation by 1859. By 1878 the business was owned by Henry Hubach. The building withstood the 1913 flood; it was destroyed by fire in the 1960s.”

Filed Under: Birthdays, Just For Fun Tagged With: History, Ohio

Beer Birthday: Peter Kruger

January 27, 2022 By Jay Brooks 2 Comments

bear-republic
Today is the 52nd birthday of Peter Kruger, head brewer at Bear Republic Brewing. Peter was an early brewer at Full Sail in Hood River, Oregon. He came to California to become the original brewer at Stumptown Brewery when they opened in 2001, but left in 2005 to join Bear Republic. Peter has become an integral part of Bear Republic’s success since joining the team, and is a terrific person to share a pint with. Please join me in wishing Peter a very happy birthday.

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Rich Norgrove and Peter at the New Albion re-launch at Russian River Brewing a couple of years ago.

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Bear Republic brewers Rich Norgrove, Jode Yaksic, Peter and Ray Lindecker during a visit in 2008.

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Peter explaining one Bear Republic’s beers at their annual GABF Tasting at the brewpub in 2009.

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Peter (2nd from the left) with the Bear Republic gang accepting another award at GABF in 2007.

Filed Under: Birthdays Tagged With: California, Northern California

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