Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Art & Beer / Beer In Ads #3983: Season’s Greetings From Miss Rheingold 1943

Beer In Ads #3983: Season’s Greetings From Miss Rheingold 1943

January 27, 2022 By Jay Brooks

Thursday’s ad is for “Rheingold Beer,” from 1943. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Miss Rheingold 1943 was Sonia Gover. She was born in 1921 in Chicago, and married Joseph Gover in 1941, when she was 19. She worked as a model in the New York area and passed away in 1989. In this ad, from December, she’s hanging a wreath for the holidays, with hammer in hand. Inside the wreath on the wall is the text “The Season’s Greetings.”

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Rheingold



Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • The Session #147: Downing pints when the world's about to end - Daft Eejit Brewing on The Sessions
  • Amanda Alderete on Beer Birthday: Jack McAuliffe
  • Aspies Forum on Beer In Ads #4932: Eichler’s Bock Beer Since Civil War Days
  • Return of the Session – Beer Search Party on The Sessions
  • John Harris on Beer Birthday: Fal Allen

Recent Posts

  • Beer Birthday: John Bryant June 14, 2025
  • Beer Birthday: Warren Pawsey June 14, 2025
  • Beer Birthday: James Costa June 14, 2025
  • Beer Birthday: Rick Kempen June 14, 2025
  • Beer In Ads #4997: Magnolia Bock Beer June 13, 2025

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.
Go to mobile version