Sunday’s ad is for “Rheingold Beer,” from 1947. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. This ad introduced the winner of the Miss Rheingold 1947 contest, Michaele Fallon. I couldn’t find much information about her. She appears to have been born in 1920 as Bernice Kathryn Fallon and changed it when she started working as a model. She also apperas to have two married names, Barros and Neagle. In this ad, from January, she’s spending the day learning to ski, and afterwards having a few beer at the inn.
Archives for April 17, 2022
Today is the birthday of William O. Poth (April 17, 1876-March 9, 1901). He was the son of Frederick J. Poth and the older brother of Harry A. Poth. In 1870, his grandfather founded the Fred A. Poth Brewery, which by 1875 was the largest brewery in the U.S. His brother Harry was the brewer, but it’s unclear what William’s role at the family brewery was. I could find very little about him, even his Find-a-Grave page doesn’t list the date of his death. But I did find it mentioned in the trade publication The Western Brewer from March 1906:
I couldn’t find any photographs of him, which isn’t too surprising given I couldn’t find any of his father and only one of his brother, Frederick J. Poth. Sadly, I could find almost nothing else about him, either.