Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube
Powered by Head Quarters Built on WordPress

Archives for July 31, 2022

Beer In Ads #4163: Miss Rheingold 1950 Raises Some Dust

July 31, 2022 By Jay Brooks

Sunday’s ad is for “Rheingold Beer,” from 1950. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Pat Burrage was Miss Rheingold 1950. Patricia “Patsy” Joy Burrage was born in 1922 and raised in Fort Worth, Texas, and attended Texas Christian University before moving to New York City to pursue a modeling career. In March of 1950 she married Hastings-on-Hudson New Yorker Robert Francis Young in a whirlwind, fairy tale romance, since she’d met him seven years before in Texas. She continued to model and later relocated to Boston and passed away in 2005. In this ad, from October, she’s driving an old west carriage — The Overland Express — holding the reins. The text starts with her saying “Hi-ya Dobbin! Let’s raise some dust!,” whatever that means.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Rheingold

Beer Birthday: Jonathan Surratt

July 31, 2022 By Jay Brooks

beer-mapping
Today is the 48th birthday of Jonathan Surratt. Jonathan launched the Beer Mapping Project and also ran the website for DRAFT magazine before it folded. And Jonathan also created National Growler Day, though its exact date from year to year is still fluid, plus he’s a twitter diva, too. Join me in wishing Jonathan a very happy birthday.

A self-portrait with Matt, then with Oakshire Brewing, Jonathan, and me at the Goose Island cask event during CBC in 2010.

Horse Brass publican Don Younger bookended by Jonathan’s wife Robin and Jonathan, displaying his excellent taste in attire.

Jonathan & Robin Surratt Sandwiched by Sean Paxton
Jonathan with Sean Paxton and Jonathan’s wife Robin at GABF a few years ago.

gabf07-71
Jonathan, Ray McCoy, Robin, and Ray’s wife, Cornelia Corey.

P1050259
Michael Roper, owner of the Hopleaf, Jonathan, and Wendy Littlefield, from Vanberg & DeWulff, when we had dinner there a few years ago.

Filed Under: Birthdays Tagged With: Chicago, Illinois, Midwest

Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Beer Bulletin Email

Enter your email address to receive daily digests:

Recent Comments

  • Martyn Cornell on Historic Beer Birthday: Anton Dreher Jr.
  • Martyn Cornell on Historic Beer Birthday: Anton Dreher Jr.
  • Martyn Cornell on Historic Beer Birthday: Anton Dreher Jr.
  • Lucy Corne on Beer Birthday: Lucy Corne-Duthie
  • Kendall Staggs on Beer In Ads #4341: Miss Rheingold 1955 Filling Yuletide Requests

Recent Posts

  • Historic Beer Birthday: Michael Piel March 29, 2023
  • Beer In Ads #4394: Brooklyn Girl Is Named Miss Rheingold 1957 March 28, 2023
  • Historic Beer Birthday: Jaromír Vejvoda March 28, 2023
  • Historic Beer Birthday: August Anheuser Busch, Jr. a.k.a. Gussie Busch March 28, 2023
  • Historic Beer Birthday: Frederick Pabst March 28, 2023

Tag Cloud

Advertising Anheuser-Busch Announcements Bay Area Belgium Brewers Association Brewing Equipment Budweiser Business California Christmas Europe France Germany Guinness Health & Beer History Holidays Hops Humor Infographics Kegs Law Mainstream Coverage Miller Brewing Northern California Pabst Packaging Patent Pennsylvania Press Release Prohibitionists Rheingold San Francisco Schlitz Science Science of Brewing Sports Statistics The Netherlands UK Uncategorized United States Video Washington

The Sessions

session_logo_all_text_1500

Next Session: Dec. 7, 2018
#142: One More for the Road
Previous Sessions
  • #141: Future of Beer Blogging
  • #140: Pivo
  • #139: Beer & the Good Life
  • #138: The Good in Wood
  • #137: German Wheat
Archive, History & Hosting

Typology Tuesday

Typology-png
Next Typology:
On or Before March 29, 2016
#3: Irish-Style Dry Stout
Previous Typologies
  • #2: Bock Feb. 2016
  • #1: Barley Wine Jan. 2016
Archive & History

This month’s posts

July 2022
S M T W T F S
 12
3456789
10111213141516
17181920212223
24252627282930
31  
« Jun   Aug »

BBB Archives