Monday’s ad is for “Rheingold Beer,” from 1951. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Elise Gammon was elected Miss Rheingold for 1951. She was born in Miami, Florida in 1930, though I was unable to find her birthday, it’s not even mentioned in her obituary when she passed away in 2014. She attended Florida State and Harcum College in Pennsylvania, before moving to new York City to pursue a modeling career. At the end of 1950, she married Edward Ory of Louisiana. The pair met on the television show “Blind Date.” As far as I can tell that marriage didn’t last very long because in her obituary, it only mentioned she later moved back to Miami and met and married Fatio O’Hearn Dunham, I think around 1964, and they had four children together, eventually settling in Lakeland in 1980. In this ad, from August, she’s on a small boat with her dog, learning about boats and the difference between port and starboard. But the important thing to know, she claims, is whether there’s enough beer on board.
Archives for August 22, 2022
Historic Beer Birthday: Carl Funke
Today is the birthday of Carl Funke (August 22, 1855-April 15, 1912). While he’s best known as “a German industrialist, President of the Chamber of Commerce, City Councilor in Essen, Germany, and a Privy Councilor of Commerce, he was also involved running the Stern-Brauerei, in Essen. In 1890, he took over his father’s shares in the brewery, “and became chairman of the supervisory board of the Actien beer brewery in Essen an der Ruhr, which later became the Stern brewery. He held the office until his death in 1912.”
Here’s a biography of Funke from Wikipedia:
As the son of the industrialist Fritz Funke, Carl Funke attended the Humboldtschule secondary school in Essen with an upper secondary school leaving certificate. He then studied linguistics at the University of Geneva. This was followed by commercial training at the Kalk Chemical Factory in Cologne and at the AG for the Chemical Industry in Gelsenkirchen-Schalke.
Carl Funke married the wealthy Katharina geb. Waldthausen, which made a significant contribution to the assets of the Funke family. They had four children together, with the son Fritz Funke (1888–1975) successfully continuing the family legacy.
At the age of 22, Carl Funke took over the management of the Pörtingsiepen colliery in Fischlaken, a later district of Essen. Among other things, he decisively increased their sales through a railway connection. In 1884, at the age of 29, he took over his father’s stake in the mine and continuously expanded his property in the following years by acquiring additional shares. Carl Funke was a member of the supervisory boards of a total of twenty companies and unions, including Deutsche Bank. In 1906 he completed his coal – mines the Essen coal mines AG together, whose supervisory board chairman he became. This year the Heisinger Tiefbau colliery on the Ruhr was named the Carl Funke colliery.
By taking over his father’s shares in 1890, Funke also became chairman of the supervisory board of the Actien beer brewery in Essen an der Ruhr , which later became the Stern brewery. He held the office until his death in 1912.
Since 1882 Funke was a city councilor in the city council of Essen and a member of the Essen district council. As a member of the Essener Verkehrsverein, Funke played a key role in the construction of the Kaiserhof Hotel on Lindenallee around 1900, bringing representative space to Essen for congresses and conferences. The building was badly damaged in World War II and finally abandoned in 1973. Today the SEB Bank, also known as the Lindencenter, is located here. In 1910 Funke was elected as a member of the Prussian provincial parliament. From 1910 to 1912 he followed Max Rötger as President of the Chamber of Commerce.
In the Protestant Church, Funke was involved in the presbyteries of the parishes of Essen-Altstadt, Rellinghausen – Heisingen and Dorstfeld.
Funke received several awards through numerous foundations and donations to charitable purposes such as schools, a hospital, a lung sanatorium and the Karl-Funke-Stiftung parish hall as well as the Carl and Katharina-Funke Foundation for the Essen Realgymnasium. In 1899 he was appointed to the Commerce Council, nine years later to the Secret Commerce Council. He received the Order of the Red Eagle III. Class.
When Carl Funke died in 1912 after an otitis media, he was buried in the family crypt of the Funke and Schürenberg families in the cemetery at Kettwiger Tor. The funeral procession on the afternoon of April 19, 1912 was followed by several thousand people, including representatives of the Ruhr industry, employees of its trade unions and high city officials. After the cemetery was closed in 1955, the common crypt was moved to the Ostfriedhof Essen.