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Archives for May 16, 2023

Beer In Ads #4439: Miss Rheingold 1958, Madelyn Darrow

May 16, 2023 By Jay Brooks

Tuesday’s ad is for “Rheingold Beer,” from 1957. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Miss Rheingold 1958 was Madelyn Darrow, who came from a prominent Hollywood family. Her father was motion picture landscape artist and her mother had been a silent screen actress. She was the youngest of three daughters, and her sister Barbara Darrow was a B-Movie star, mostly with RKO. After graduating from Hollywood High, she became a cover model and landed a small part in the film “Guys and Dolls” in 1955 and the following year in “The Ten Commandments.” But her career as an actress was slowing, so she moved to New York for modeling work, and was elected Miss Rheingold shortly thereafter. After her Rheingold year, she married tennis star Pancho Gonzales and they had there daughters together, divorcing in 1968, remarrying in 1970, but divorcing again the following year. She remained in California for the remainder of her life, staying out of the public eye, until she passed away in 2015. This promotional item, from December of 1957, was a cardboard portrait of Madelyn Darrow as Miss Rheingold 1958, though it’s missing the red rectangle that fit in the hole at the top that read, in white, “Rheingold Extra Dry Lager Beer.”

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Rheingold

Beer Birthday: Gary Spedding

May 16, 2023 By Jay Brooks

bdas
Today is the 64th birthday of Gary Spedding, who owns and operates the Brewing and Distilling Analytical Services in Lexington, Kentucky. The BDAS focuses on “the testing of alcoholic beverages and beverage raw materials.” Gary was originally a biochemist before being bitten by the beer bug, and later becoming the director of the brewing test laboratories at the Siebel Institute of Technology. In 2002, Gary founded the BDAS and has been there ever since. I first met Gary when he started doing short seminars during judges orientation for both GABF and the World Beer Cup, creating sensory exercises for us to challenge our palettes and make us stronger judges. Join me in wishing Gary a very happy birthday.

Gary-Spedding-lab
Gary looking every bit the scientist.

Gary-Spedding
Gary giving a presentation on Calculations for Routine Measurements and Parameters in the Brewhouse and Brewery Lab, at CBC, when it was in DC in 2013. [Photo by Thomas Cizauskas. Thanks, Tom!]

Filed Under: Birthdays Tagged With: Kentucky

Historic Beer Birthday: Maria Best

May 16, 2023 By Jay Brooks

pabst
Today is the birthday of Maria Best (May 16, 1842-October 3, 1906). She was the daughter of Philip Best and wife of Frederick Pabst.

maria-best

The photo below was taken around 1870. Here’s its description: “Quarter-length studio portrait of Maria Best Pabst (1842-1906). She is wearing a dress with leg of mutton sleeves and ornate embroidery. The daughter of successful Milwaukee brewer Phillip Best, Maria married Captain Frederick Pabst in 1862. Together they had ten children, only five of whom survived to adulthood. Pabst went into partnership with his father-in-law in 1863 and eventually owned what would become the Pabst Brewery.”

maria-best-1870

Frederick Pabst, before he became a brewery owner, was a steamship captain of the Huron, a Goodrich steamer on Lake Michigan. Maria Best, when she was a passenger on his ship, met the dashing Pabst and then began courting, marrying in 1862. Not long afterward, Pabst became a partner in his father-in-law’s business, the Philip Best Brewing Co.

maria-best-pabst

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, Pabst, Wisconsin

Historic Beer Birthday: John Schneider

May 16, 2023 By Jay Brooks

standard-ohio
Today is the birthday of John Schneider (May 16, 1833-February 28, 1907). Schneider was born in Bavaria, and made his way to America in 1852. He settled initially in Cleveland, and worked all of his life as a journeyman brewer around Ohio and Western Pennsylvania. Late in life he became “a stockholder in the Standard Brewing Co.” of Cleveland, and was named director and 2nd president.

john_schneider
Brewery History has reprinted an autobiography Schneider wrote around 1904 and it’s an interesting read.

standard5
The Standard Brewing Co. of Cleveland, Ohio

Peared Creation also has a nice history of the Standard Brewing Co., which was founded in 1904, when Schnedier began his association with the brewery.

Erin-Brew-Beer-Labels-The-Real-Standard-Brewing-Co

Filed Under: Birthdays, Just For Fun Tagged With: Germany, History, Ohio

Beer Birthday: Roger Lind

May 16, 2023 By Jay Brooks

Today is the 62nd birthday of Roger Lind, a Bay Area pioneer who founded Lind Brewing in 1989 in an old Dodge factory, which later became known as Drake’s Brewing. Lind sold the brewery to the Rogers family (who made coffee for Costco) in 1998, who in turn sold it to the current owners, John Martin and Roy Kirkorian, in 2008. Lind started as a brewer at Triple Rock before striking out on his own. After selling the brewery, he became a teacher, but has remained active in the local brewing scene to this day. Join me in wishing Roger a very happy birthday.

Roger Lind at his grand opening in 1989.
Marc Cohn, Roger, Chuck Fross from Bay Area Distributing, Josh Charlton, and brewer Don Gortemiller at the 19th Celebrator Anniversary Party in 2007.
Jack Weldon, Josh Charlton, Judy Ashworth, and Roger at Danville Brewing earlier this month. (Photo by Mike Condie)
Roger and Steve Altimari.
And finally, Roger from the 2004 Celebrator Beer News annual Swimsuit Issue.

Filed Under: Birthdays, Breweries Tagged With: California, History, Northern California

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