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You are here: Home / Art & Beer / Beer In Ads #3020: DAB As Fresh As From The Barrel

Beer In Ads #3020: DAB As Fresh As From The Barrel

June 10, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Monday’s ad is for the Dortmunder Actien-Brauerei, otherwise known as DAB, from maybe 1950s. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for the Dortmunder Actien Brauerei is a German brewery in the city of Dortmund, founded in 1868 by the businessmen Laurenz Fischer and Heinrich and Friedrich Mauritz together with master brewer Heinrich Herberz. Today it is owned, in part, by the Radeberger Group. I’m again not sure who the artist is who created this work, but the text, “So frisch wie vom Fass,” translates “As fresh as from the barrel.”

DAB-as-fresh

Filed Under: Art & Beer, Beers Tagged With: Advertising, Germany, History



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