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You are here: Home / Breweries / ABI To Buy Back Korea’s OB

ABI To Buy Back Korea’s OB

January 20, 2014 By Jay Brooks

ob
In a strange turn of events, Anheuser-Busch InBev (ABI) has agreed to buy back the South Korean Oriental Brewery (OB) for $5.8 billion, about three times the $1.8 billion that they sold it for in 2008. OB is South Korea’s largest brewery with approximately 60% of the market.

From the press release:

KKR and Affinity Equity Partners (“Affinity”) today announced that an agreement has been entered into whereby AB InBev will reacquire Oriental Brewery (“OB”), the leading brewer in South Korea, from KKR and Affinity for 5.8 billion USD.

This agreement returns OB to the AB InBev portfolio, after AB InBev sold the company in July 2009, following the combination of InBev and Anheuser-Busch, in support of the company’s deleveraging target. AB InBev will reacquire OB earlier than July 2014, as it was originally entitled to under the 2009 transaction.

Since KKR and Affinity entered into partnership with OB in 2009, OB has grown to become the largest brewer in South Korea, driven by strong growth of the Cass brand. OB and AB InBev also remained long-term partners through OB’s exclusive license to distribute select AB InBev brands in South Korea such as Budweiser, Corona and Hoegaarden.

Carlos Brito, Chief Executive Officer of AB InBev, said, “We are excited to invest in South Korea and to be working with the Oriental Brewery team again. OB will strengthen our position in the fast-growing Asia Pacific region and will become a significant contributor to our Asia Pacific Zone.

Bloomberg Businessweek also has more on the story.

Filed Under: Breweries, News Tagged With: Anheuser-Busch InBev, Announcements, Big Brewers, International, South Korea



Comments

  1. beerman49 says

    January 22, 2014 at 12:52 am

    I hope ABI loses their ass on that – has anyone ever had a Korean beer that’s worth a damn? I sure havent!

  2. Korea says

    January 22, 2014 at 2:51 am

    OB was ‘forced’ recently to pay 1.2 billion in taxes that they tried to avoid by using a foreign company. Tax in Korea for alcoholic beverages is huge. Hite controls 45 per cent of the Korean beer market and is struggling right now.
    This deal does not look like being about beer or market shares, but money.
    Cheers !

  3. ANDRE JOHNSON says

    November 18, 2014 at 11:59 am

    I spent 1 1/2 years in Korea. OB is a very good tasting beer. I still buy it to this day. It’s just as good as any American beer but we all have our favorites. AB knows that and they want it back.

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