Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Art & Beer / Beer In Ads #1189: Sid Caesar For Blatz

Beer In Ads #1189: Sid Caesar For Blatz

May 12, 2014 By Jay Brooks


Monday’s ad is for Blatz Beer, from 1951. The ad is part of Blatz’s “I lived in Milwaukee, I ought to know” series from the later Forties and Fifties that featured prominent celebrities, sports figures and famous folks from Milwaukee claiming to know “Blatz is Milwaukee’s Finest Beer” because they lived there, or near there, at some point in their lives. This one features comedian Sid Caesar, who was best known for his variety television series Your Show of Shows. He was born in Yonker, New York, but according to the ad, he’s one of an increasing number of celebrities doing these ads who merely visited Milwaukee.

Blatz-1951-sid-caesar

Filed Under: Art & Beer, Beers Tagged With: Advertising, Blatz, History



Comments

  1. Beerman49 says

    May 14, 2014 at 3:21 am

    RIP Sid, who died in Feb @ age 91 – brilliant dude! There’s a reasonable likelihood that he played Milwaukee sometime early in his career (most likely as opening act for Joe E Lewis or as a sax player in a traveling big band/combo that did fair/theater gigs), but maybe not. This ad also has the CBS plug for Amos & Andy that I mentioned in a previous comment on another Blatz ad – so maybe CBS had cut a deal to provide celebs (who’d likely have been paid “union scale” for the gig, w/CBS covering transportation & lodging if the ads weren’t being shot in NYC) as a “horse trade” for the small print plug @ the bottom.

    Just my “educated guess” – getting the whole truth on these ads is pretty much impossible, given their age. Maybe a 50’s media “freak”/beer historian who’s into beer ads & who reads this newsletter can provide us further enlightenment.

Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • The Session #148: The Ultimate Pub Quiz Round on The Sessions
  • VK on Beer In Ads #4982: Wiener Bock Beer
  • Tony on Beer Birthday: Tony Magee
  • Eduard von Grützner, Painter of Beer-Quaffing Monks • A Tempest in a Tankard on The Sessions
  • The Session #147: Downing pints when the world's about to end - Daft Eejit Brewing on The Sessions

Recent Posts

  • Historic Beer Birthday: Jan Albin Goetz-Okocimski July 18, 2025
  • Historic Beer Birthday: Josef Sedlmayr July 18, 2025
  • Historic Beer Birthday: Glenn Payne July 18, 2025
  • Beer Birthday: Carol Stoudt July 18, 2025
  • Beer In Ads #5027: Iron City’s Famous Bock Beer July 17, 2025

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.
Go to mobile version