Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Art & Beer / Beer In Ads #1249: Carrying The Canoe

Beer In Ads #1249: Carrying The Canoe

July 11, 2014 By Jay Brooks


Friday’s ad is for Rheingold Beer, from 1958, and features Miss Rheingold from that year, Madelyn Darrow. In this ad, she’s on a camping, fishing and canoeing trip, though she’s apparently not doing much of the heavy lifting, as a strapping young man is carrying the canoe for her. No wonder she’s smiling. But take a closer look at his expression. No smiles there.

Rheingold-1958-canoe

Filed Under: Art & Beer, Beers Tagged With: Advertising, History



Comments

  1. Beerman49 says

    July 12, 2014 at 10:32 pm

    She’s got a dip net in her right hand, but I don’t see any fishing poles! Who the hell was the cluess NY adman who thought that one up?

Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • The Session #147: Downing pints when the world's about to end - Daft Eejit Brewing on The Sessions
  • Amanda Alderete on Beer Birthday: Jack McAuliffe
  • Aspies Forum on Beer In Ads #4932: Eichler’s Bock Beer Since Civil War Days
  • Return of the Session – Beer Search Party on The Sessions
  • John Harris on Beer Birthday: Fal Allen

Recent Posts

  • Beer Birthday: Chris White July 1, 2025
  • Beer In Ads #5012: It’s A Sign Of Spring June 30, 2025
  • Beer Birthday: Hildegard Van Ostaden June 30, 2025
  • Historic Beer Birthday: Louis J. Hauck June 30, 2025
  • Beer In Ads #5011: It’s My Kind Of Dry June 29, 2025

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.
Go to mobile version