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Jay R. Brooks on Beer

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You are here: Home / Art & Beer / Beer In Ads #1298: Raise An Extra Million Dollars A Day? WHO, ME?

Beer In Ads #1298: Raise An Extra Million Dollars A Day? WHO, ME?

August 30, 2014 By Jay Brooks


Saturday’s ad is yet another one from the United Brewers Industrial Foundation, also from 1939. This was well before the “Beer Belongs” series, and just before World War II. This one ran in Life magazine, and is an extension of their earlier ads about how much taxes are paid by the brewing industry, over $1 million each day in 1939. And I love their reminder to the American people, with prohibition still fresh in everyone’s mind. “Yes, it’s a Fact: if beer didn’t pay a million dollars a day in taxes, the American taxpayer would have to find an extra million dollars a day to meet the costs of government!” And how about the look on the face of the man representing a typical American taxpayer, with his comically large glasses.

USBF-1939-Life-11

Filed Under: Art & Beer, Beers Tagged With: Advertising, Brewers Association, History, Taxes



Comments

  1. Beerman49 says

    August 31, 2014 at 10:38 pm

    Cool ad, but bad math. Assume that in 1939, 50% of our 150M population paid income taxes, so the daily rate works out to 1-1/3 CENTS, which equals $4.87/year!

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