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Jay R. Brooks on Beer

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You are here: Home / Art & Beer / Beer In Ads #1371: Over The Border From Canada .. Comes

Beer In Ads #1371: Over The Border From Canada .. Comes

November 11, 2014 By Jay Brooks


Tuesday’s ad is for Carling’s Canadian (Red Cap) Ale, from 1934. I like tat the ad is effectively showing one way to get through border security, though I don’t suppose that’s what they had in mind for this Canadian beer that — wait for it — was brewed in Ohio. And I love that the reason they decided to make it was for those “admirable people who have been impatiently waiting for someone in America to brew a real Canadian ale.” And according to the ad copy, “you’re going to like it.” Why? Because “it’s a palatable, hearty, comforting drink for a man’s man. That’s certain.” But what about the ladies, you may be asking yourself? Not to worry. “And for the girl who shoots and paddles and swings a wicked mashie.” Don’t do any of those things? Then stay the fuck away from this beer, you’re not the right kind of girl for Red Cap.

Carling-1934

Filed Under: Art & Beer, Beers



Comments

  1. Chad R says

    November 12, 2014 at 6:27 am

    Nice find. Also, the jockey is obviously having a great time, hinting that the beer is best enjoyed while performing tasks generally deemed inappropriate for drunks.

  2. Beerman49 says

    November 12, 2014 at 8:23 pm

    … and note that the steeplechase hurdle is tilted backwards, making it easier for horse & rider to navigate!

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