Tuesday’s ad is for Carling’s Canadian (Red Cap) Ale, from 1934. I like tat the ad is effectively showing one way to get through border security, though I don’t suppose that’s what they had in mind for this Canadian beer that — wait for it — was brewed in Ohio. And I love that the reason they decided to make it was for those “admirable people who have been impatiently waiting for someone in America to brew a real Canadian ale.” And according to the ad copy, “you’re going to like it.” Why? Because “it’s a palatable, hearty, comforting drink for a man’s man. That’s certain.” But what about the ladies, you may be asking yourself? Not to worry. “And for the girl who shoots and paddles and swings a wicked mashie.” Don’t do any of those things? Then stay the fuck away from this beer, you’re not the right kind of girl for Red Cap.
Chad R says
Nice find. Also, the jockey is obviously having a great time, hinting that the beer is best enjoyed while performing tasks generally deemed inappropriate for drunks.
… and note that the steeplechase hurdle is tilted backwards, making it easier for horse & rider to navigate!