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You are here: Home / Art & Beer / Beer In Ads #1428: Read Our New Label

Beer In Ads #1428: Read Our New Label

January 7, 2015 By Jay Brooks


Wednesday’s ad is for Falstaff, from 1969. I’m not sure what the label looked like before the sixties ended, but the new one is what I remember, a logo and a short story. Notice in parenthesis at the bottom it states “(This family brews beer better),” a bold claim indeed. But then I have to ask, why focus on the new label first?

falstaff-1969-can

Filed Under: Art & Beer, Beers Tagged With: Advertising, Falstaff, History



Comments

  1. Beerman49 says

    January 9, 2015 at 12:14 am

    I remember Falstaff from my kid days in Fresno 1950-62. They were the Giants’ first radio beer sponsor, & had a plant in SF until some time in the 60’s. It was the beer most vendors carried (a few had Hamm’s/Burgie) All was bottled & poured into 16-oz paper cups, even at the concession stands; draft started taking over once grandstand vendors, starting in CA early 80’s, disappeared & non-refillables became the norm. When the Vet opened in 1972 (when I lived in MD & rode up for an NL game or 2), the beer vendors sold draft Schmidt’s in plastic cups covered w/plastic wrap (from uniced racks – pity those who got the last ones on a hot day). Also beer could be sold on Sunday, which wasn’t the case @ Connie Mack.

    As for the label change – basically just font switches (the font below the emblem is the original) – I don’t think the message was any different.

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