Tuesday’s ad is for the Green Tree Brewery of St. Louis, and specifically their Buck Beer — apparently a bock — from 1906. Weird that they called it “buck” but then again perhaps they were thinking ahead and believed it was be easier to own or trademark the name which I confess I didn’t even notice was buck when I first looked at this ad.
Jess Kidden says
“Buck” seems to have been a somewhat common alternate spelling for “Bock” in the last half of the 19th century, particular in the mid-West. I’ve seen ads for both Anheuser Busch and Lemp “Buck” beer, such as
… but even east coast lager brewers used it. For one example, see my page on Newark’s Schalk Bros. Brewing Co. (an early lager brewer who sold his brewery to Peter Ballantine) for an ad for their “Buck Beer” from the 1870s –
Jay Brooks says
There goes my theory …. 😉
Kendall Staggs says
I had not seen the “buck” spelling before. But it makes sense, on one level, to change “bock” to “buck” when the label has already changed “bier” to “beer.”
moe peppers says
Buck or bock- that’s a handsome label!